Product updates

Have you ever received an email in your inbox that was completely irrelevant to you? Perhaps it was an email outlining a product you’d already purchased, or maybe it was a service that didn’t have anything to do with your current lifestyle or goals.Thinking back, how did this make you feel? Did you want to buy from them? Probably not. And why would you? Irrelevant emails can often come across as clueless or obtuse.Before we start pointing fingers, it’s time for a hard look in the mirror. Are you unintentionally creating this same cringe-worthy experience for your prospects or customers? If you are, how do you even know? Here are some questions to ask yourself:

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If after you read our initial post you’re both excited and wondering how to use new Landing Pages in a meaningful way that will help your business—or you just want to know where to start—we got you covered right here. Infusionsoft by Keap’s new Landing Pages makes it easier to create gorgeous custom landing pages that will help you capture more leads and convert into sales. Plus, it fits right in with any campaign.

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The GDPR,or General Data Protection Regulation, needs your immediate attention because it applies to businesses based in the UK and EEA states and businesses based anywhere who have customers or contacts in those countries. Here’s your overview to the GDPR and what Infusionsoft is doing to make sure our products will be compliant for you, your business, and your customers.

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A critical part of determining how you’re getting sales is knowing where your leads come from. Lead sources are specific channels or methods that you use to attract traffic to your site or physical location. Just a few examples of lead sources include live events, Facebook ads, search engines, webinars, and referrals.

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Here’s a scenario that should scare you: A robot takeover—of your email list.That’s right: If you don’t protect your web forms, you could end up with lots of spambots filling out your forms, filling your list with fake contacts or people who didn’t opt in to your email list. This can impact your email deliverability and Infusionsoft’s deliverability. Luckily, Infusionsoft makes it easy to take the right precautions to make sure bots don’t abuse your web forms, by enabling Google reCAPTCHA on all our web forms and landing pages.

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