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Vice President, Demand Generation

San Francisco

VP Demand Generation

 

At Keap, we help small businesses succeed.

 

We don’t just say that, we mean it and we do it every day. And oftentimes, working at Keap is much like running a small business. There will be long days and incredible challenges, but the reward will be contributing to something that is larger than you. We want you to bring hustle, grit, and passion to everything you do here. You will be expected to take high ownership and improve yourself constantly. You will be held accountable to our 7 Core Values and will be expected to hold your teammates accountable as well. The values are what unify us and allow us to make the impact that we do. They are crucial on our mission to becoming the undisputed champion of small business success.

 

Together...we will replenish the middle class. We will elevate the worldwide economy. We will inspire kids to dream of becoming entrepreneurs.  

 

The Role

 

The VP of Demand Generation plays an integral role in driving customer and revenue growth for the company across channels and markets. Reporting to the CMO, this individual will be responsible for creating a scalable demand generation strategy and driving the successful execution of the plan across the customer journey to achieve acquisition targets. This person will lead and direct the teams, contractors and agencies that oversee all of our demand generation and fulfillment channels such as PPC, SEO, Display, Social, Chat, Review Sites, SMS/email nurture streams, website properties, and more. In addition, this leader will own the Marketing Operations team and be the company’s resident expert for experimentation-driven methodologies (CRO).

 

The successful candidate will be results-driven and dexterous with both the analytical and creative sides of acquisition. Experience in fast-paced environments and a proven track record of building high performance teams and strong relationships with Sales is critical. This marketing leader will develop and execute year round acquisition marketing plans that have a significant financial impact to the company's revenue stream, profit and overall growth and manage a large multi-million dollar budget.



The Work

 

  • Build, inspite and lead a performance-driven growth team of approx. thirteen marketers spanning Performance Marketing, Marketing Operations, and Channel Fulfillment teams.
  • Create and own the Demand Generation Marketing Plan across direct and partner channels including metrics, TOFU, MOFU and BOFU campaigns, execution, analytics and media budget.
  • Develop Keap’s demand generation strategy to increase high-quality leads that convert into happy, high LTV:CAC customers. Implement and execute inbound/outbound campaigns for digital and offline channels: PPC, SEO, Display, Social, Chat, Webinars, Review Sites, SMS/email nurture streams, website properties. Support sales enablement and events strategies.
  • Lead and manage Marketing Operations including demand gen technology, roadmap, data infrastructure, tools, reporting, and dashboards.
  • Develop the Test Plan and enhance our optimization culture to continually test and optimize - from A/B & multivariate testing CTAs and content placements to optimizing lead gen form flows, you will drive the strategy, infrastructure and processes for website testing and conversion optimization capable of hundreds of annual tests.
  • Drive the web analytics reporting agenda, defining tools, key performance metrics, and socialization of performance. Continuously set goals, track metrics, and conversion rates with an optimization frame-of-mind.
  • Selecting and managing “best in class” agencies & vendors

 

Knowledge, Capabilities and Expertise

 

  • 10+ years experience in managing demand generation across online and offline channels, with demonstrated, significant & measurable results (CPC, Acquisition, CAC, LTV).
  • 5+ years experience leading and managing a team (5+) of direct reports. Track record of success in hiring, managing & developing talent to be a high-performing team
  • Experience managing sizeable ($10 million +) paid media budgets (SEM, paid social, etc.).
  • Demonstrated ability to execute large-scale digital marketing strategies, including increasing conversions that drive revenue growth and an advanced understanding of the digital technology landscape and key trends.
  • This role requires strong analytical skills with the ability to make rapid decisions grounded in data and metrics. Knowledge of success metrics, behavioral and demographic targeting and ROI-driven optimization techniques, spanning marketing and sales.
  • Excellent strategic thinking, influence, and leadership skills.
  • MUST be driven by “making the number,” and have a strong affinity for sales team success.
  • Passion for helping small businesses succeed a plus but not required.
  • Strategic mind-set, ability to tell a great story and the ability to draw key insights from analytics to make key business decisions.
  • Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives, and to be effective in a matrixed, distributed and fast-moving environment.
  • Learner’s mindset, with drive towards continuous innovation and improvement and a bias for action.

**San Francisco location with some travel

At Keap we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed.  We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep serving. Keep striving. Keep growing.