Product Marketing Manager (Expansion Group)

Chandler, Arizona

This role will lead the charge to develop the strategy and execution of expansion plan and efforts at Keap. 

You will report to the Director, Product Marketing & Expansion and lead the charge on current and future expansion efforts to develop a healthy growth engine. You will own the number and lead the strategy and execution of add-on products and services and improve current programs and processes. We are seeking a customer and data-driven leader with a proven track record of developing strategic plans and delivering against them. Building active use within our customer base to up-sell/cross-sell products from the ground up at SaaS companies.


  • Own the number - Achieve current period goals in month and forecast future growth 
  • Drive cross-functional projects with (product, systems, sales, support teams) to develop a flexible approach to adding and charging for existing and new expansion initiatives
  • Set Define the in product discovery experience with product leadership and set the go to market approach with product and customer marketing
  • Identify new expansion efforts that serve an unmet need for Keap customers develop business case including market size, customer profile
  • Lead customer segmentation to define high potential of expanders and how to that will lead to pointed customer marketing activities
  • Utilize analytic tools, experimentation techniques to rapidly test hypotheses, learn and improve activation, use, cross-sell and up-sell opportunities.
  • Collaborate with product leaders in the exploration, analysis, development and launch of new products, services, and features.
  • Develop marketing messaging, positioning, competitive intelligence to take each expansion initiative to marketing

Experience / Expertise Requirements

  • At least 5 years’ proven product or business and customer marketing experience with at least 3 years leading product/business teams across entire lifecycle, in a SaaS consumer or small business company. Start-up experience strongly preferred.
  • Experience with creating and/or leading a multi-offering land and expand business (including new offering testing and development) a huge plus
  • Sales and Marketing software company experience a strong plus
  • Deep passion for crafting elegant, hybrid online/offline user journeys and experiences
  • Intensely curious with a ‘customer-first’ mindset and excellent qual and quant market research expertise
  • Partnership identification, development and/or management 
  • Gets serious enjoyment from multi-tasking in a fluid and dynamic fast-growth environment. Entrepreneurial, high energy, able to roll up sleeves and deliver under pressure
  • Strong interpersonal skills with focus on teamwork and ability to manage / foster relationships across multiple departments
  • MBA degree a plus

About Keap:  In 2001, Keap (formerly Infusionsoft) pioneered the sales and marketing automation category for small business. Today, Keap is the #1 CRM platform in its category. We're 500+ strong and seeking talented and intelligent people to help us on our mission of helping grow small businesses worldwide.

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.


Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.


Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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