Demand Generation Manager

Chandler, Arizona

 

The Demand Generation Manager role is instrumental in elevating the performance of our digital media program. In concert with marketing channel leads, analytics and sales, the person in this role will find new opportunities to drive greater quantity and quality of leads across Keap’s marketing portfolio. The right candidate will play a central role in the strategic development and tactical execution of key acquisition channels to ultimately deliver net new customers to Keap.

The Work

  • Drive management of paid media efforts across paid search, social, video and programmatic display (digital acquisition marketing)
  • Primary point of contact with performance marketing agency
  • Promote demand gen learning agenda including test and learn roadmap, monthly and quarterly business reviews and presentations to drive an insights-focused organization
  • Lead effective prioritization of tactical and strategic media initiatives across demand gen
  • Support the development and improvement of reporting standards to deliver valuable insights across various stakeholders 
  • Organize and orchestrate integrated marketing efforts across multiple stakeholders including but not limited to design, acquisition and agency
  • Contribute to the development of enhanced attribution modeling
  • Support the process of continuous improvement in the area of creative development 

  Qualifications

  • BA/BS degree required in marketing, economics or a related field
  • 5 years minimum of Digital Marketing experience 
  • Experience managing agencies required
  • Experience driving holistic marketing campaigns from start to finish
  • Experience working with Google, Facebook and other large ad publishers
  • Highly analytical with advanced Excel knowledge and experience with Web Analytics platforms such as GA360 or Adobe Analytics
  • Strong ability to communicate across various levels of the organization, from executive team, to agency and team members
  • Organizational savvy. Demonstrated stakeholder management experience. Drive effective teamwork, communication, collaboration and commitment across multiple disparate groups with competing priorities.
  • Thrive in a fast-paced and dynamic environment with ability to swiftly pivot focus
  • Ability to work independently, as part of a team and on multiple projects simultaneously
  • Strong relationship building skills with a team-player attitude

About Keap:  In 2001, Keap (formerly Infusionsoft) pioneered the sales and marketing automation category for small business. Today, Keap is the #1 CRM platform in its category. We're 400+ strong and seeking talented and intelligent people to help us on our mission of helping grow small businesses worldwide.

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

 

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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