Product Marketing Manager

Chandler, AZ

The Role

If you’re a Product Marketing Manager with a growth hacking bent, this job is for you. You will be in charge of scaling the future of our acquisition through Free Trial and Online Purchase, in addition to taking our lower tier products (Keap Go and Keap Grow) to market in ways that support these conversion channels. This job includes partnering with a nimble cross-functional team across product, sales, onboarding, support and various functional groups. You will own the roadmap for testing throughout the funnel and above it for conversion to Free Trial and Buy Now, and will also own the customer experience in Free Trial to activate prospects into paying customers. Additionally, you will be responsible for owning, creating, and sharing messaging, positioning, and customer stories to internal and external audiences.

The Work

  • Be customer obsessed and have a deep passion to serve growth-minded small businesses--you should be talking with them all the time and providing insights that the organization can act on
  • Establish and execute on a testing roadmap, constantly iterating in our Free Trial and Buy Now experiences to drive exponential growth and revenue in conjunction with performance marketing and product
  • Work with our internal systems and product teams to create a more sophisticated Buy Now experience that is stable and ready for scale, reducing risk and fraud in the process
  • Work with our performance marketing and creative teams to assess best lead sources for Free Trial and Buy Now to activate through top of funnel and re-targeting ad campaigns
  • Partner with our sales leaders and chat and email manager to test nurture cadences to determine when and where to drive leads into our Free Trial and Buy Now channels
  • Create a deep understanding of the customer and the market, to ensure that our products and features are appropriately positioned on the market
  • Communicate the benefits of products and features to a wide variety of audiences
  • Lead and coordinate across departments to build and grow Keap Go and Keap Grow
  • Coordinate with PR, Content Marketing, and Demand Generation team to translate buyers journey and customer journey into owned, earned and paid programs
  • Conduct and manage market research initiatives, focused on addressing the most important needs
  • Develop a deep understanding of Keap competition and perform extensive competitive analysis
  • Work with sales enablement to improve demo and sales materials that help reps close more deals
  • Work with Sales, Product Management & Demand Marketing to help prioritize market needs, product roadmaps, and investment to achieve and exceed business goals
  • Test new options to attract our target our service provider segment customer and own the launch plan and tracking key success metrics
  • Conduct ongoing market, customer and competitive research to inform future product decisions
  • Develop a regular cadence of product education, messaging and demo scripting with sales organization
  • Possess the ability to effectively communicate and publicly represent Keap and our products at industry events

 Qualifications

  • Experience with e-commerce, free trial, and scaling conversion channels -- we want to see real world results from past engagements please
  • A deep love for growth-minded small business owners 
  • Customer-first approach while balancing need to drive revenue
  • Excellent written and verbal communication skills
  • Exceptional analytic ability paired with communication skills that distill insights into action
  • A track record of effectively prioritizing and managing multiple projects simultaneously to drive them to completion
  • Problem solver who can creatively influence cross-functionally and at all management levels to deliver on business goals
  • BA/BS degree
  • Experience in digital marketing, product marketing and/or product management
  • Experience in product marketing for SaaS products
  • Proven experience in effectively planning, delivering, and measuring marketing campaigns

About Keap

In 2001, Keap (formerly Infusionsoft) pioneered the sales and marketing automation category for small business. Today, Keap is the #1 CRM platform in its category. We're 400+ strong and seeking talented and intelligent people to help us on our mission of helping grow small businesses worldwide.

This position is located at our Chandler, AZ office at 1260 South Spectrum Blvd. Chandler AZ 85286

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

 

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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