Paid Social Media Manager - Marketing

Chandler, Arizona

The Role

The Acquisition Marketing team is seeking an experienced Paid Social Media Manager who will be responsible for growing overall visibility and ad performance from major social media channels such as Facebook, Instagram, YouTube, Twitter and Reddit. As a member of the Acquisition Marketing team, you will report to the Head of Demand Gen and work closely with the Manager of Performance Marketing, Creative and Design teams and Sales. 

The Work

  • Develop sophisticated and integrated paid social media strategies across our portfolio of social media partners. 
  • Manage and optimize paid social media spend to drive optimal return on investment by delivering quality traffic and leads to Keap.com. 
  • Design and implement rigorous test and learn agenda to measure the effectiveness of strategy on both online and offline sales. 
  • Drive the creative development of new assets across social media partners.
  • Optimize the landing page user experience by increasing ad to landing page relevance. 
  • Lead paid media strategy to grow Keap’s educational marketing footprint. 
  • Identify and recommend any tools and technology to drive greater impact. 
  • Play a leading role in cross-channel campaign optimization to create a consistent and impactful customer journey. 
  • Develop best in class reporting to generate greater insights and actions.
  • Identify new social channels and emerging opportunities to invest in.

Qualifications

  • 3 - 5 years of hands-on experience managing paid social programs.
  • Direct experience managing Facebook and YouTube media. 
  • Strong balance between analytical and creative savvy. 
  • Advanced comprehension of measurement and attribution.
  • Experience managing budgets above $100,000 per month.
  • Direct experience pacing budgets.
  • B2B/Saas experience preferred
  • Broader understanding of media planning and buying to coordinate with other demand gen stakeholders. 
  • Strong communicator with ability to move quickly despite areas of ambiguity.
  • A self-motivated individual who consistently monitors their respective landscape in order to keep up with industry developments, new tactics and thought leadership.
  • Bachelor’s degree in Marketing or related field.

About Keap

In 2001, Keap (formerly Infusionsoft) pioneered the sales and marketing automation category for small businesses. Today, Keap is the #1 CRM platform in its category. We're 400+ strong and seeking talented and intelligent people to help us on our mission of helping grow small businesses worldwide.

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status, or any legally protected status.

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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