Content Marketing Writer

Chandler, Arizona

As a member of the content marketing team, you will create and edit educational and informative content pieces that help future customers with issues facing their small businesses, all while building trust and interest in our product offerings. With a deep understanding of our product, its benefits and our target audiences, you will be able to articulate how the Infusionsoft product can be a game-changer for small businesses.

As a content marketer, you will have regular interactions with the in-house creative, acquisitions, conversion, and product marketing teams as a member of the content marketing team. Your job requires skills in writing, editing, data analysis, and storytelling.

You will report to the Content Manager and both create original content and edit content based on The Associated Press style guide. You will produce posts with images and CTAs, and monitor social media, newsletters and other distribution channels and track and report success to the broader team. 

Finally, you will work with our public relations and social media team on customer stories and testimonials to help potentially add color.

What Will Our Content Marketer Look Like?

Who you are:

  • Passionate about the power of technology as a way to solve small business challenges
  • Data-driven, seeing trends in our analytics and SERPs to spur ideas and continually testing to improve outcomes
  • Innovative creator, who can craft both educational and entertaining content pieces
  • Sales-minded marketer who believes great content can be both engaging and focused on growing leads
  • Invigorated by the opportunity to collaborate and execute in a fast-paced environment
  • Independent and agile worker that does not need explicit instructions
  • Able to balance strategic and tactical work

Who you are not:

  • Overwhelmed by the idea of managing cross-functional processes and teams to bring a product to life
  • Afraid to infuse your expertise and personality into your projects
  • Rattled by shifting priorities and a fast-paced environment

Daily Execution Excellence:

  • Create strategy and content campaigns, informed by data, that generate leads for the organization
  • Optimize all content for search engines and backlinks
  • Partner with the acquisition and conversion teams to optimize content pieces for widest reach and impact
  • Evaluate the effectiveness of each content piece through quantitative and qualitative feedback
  • Actively help to grow the subscriber base of the Infusionsoft Knowledge Center and help convert visitors into customers
  • Source and collaborate with guest posters
  • Regularly edit work of various internal or external contributors considering The Associated Press stylebook. 

EXPERTISE 

  • BA/BS degree
  • Excellent written and verbal communication skills
  • 3+ years demonstrated experience in content creation, particularly focused on creating demand for a SaaS company
  • Passion for small business success

Ideally, You Will Possess…

  • Experience in marketing for SaaS solutions
  • Experience working in or with small businesses
  • Experience with marketing automation or email marketing solutions (you already know Infusionsoft? High-five!)

  Please provide links to examples of your work, as well as your portfolio in order to be considered.

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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