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Marketing & Acquisition Manager - Channel Partners

Chandler, Arizona

Due to the rapid growth trajectory of Keap, the Partner Channel Team is tasked with driving the partner recruitment efforts, channel marketing programs, communications, operations and strategies. Our goal is to deliver highly qualified partner leads to the partner acquisition team, deliver and engage in productive marketing strategies for partners, and provide engaging and relevant content through strategic marketing programs such as webinars, demos, nurtures, marketing assets and promos - driving more sales for partners, higher partner engagement, lower partners churn, and a highly favorable sentiment in the Partner channel.

We are looking for a driven Marketing & Acquisition Manager who will develop and execute highly effective integrated marketing strategies and campaigns.  This is a unique opportunity to join a rapidly growing sales and marketing automation leader. We need a hands-on contributor and team player who possess marketing savvy, creativity, strategic vision, and analytical management skills. This person will be responsible for developing, implementing and executing crucial growth programs that span the 4,000+ worldwide partner channel.

The Role 

  • Key responsibility is to drive target partner acquisition by generating qualified leads through various marketing activities including website, webcasts, influencer programs, broad-based multi-touch integrated inbound and nurture programs, targeted ads on social media sites etc.
  • Drive increase in Partner Channel revenue through administration and management of key Partner Program elements such as Market Development Funds and Incentives for our Partners all across the world.
  • Coordinate with Corporate, Social and Customer Communications, Product Marketing, Product, and Partner teams to develop and roll-out marketing communication strategies to continually improve Partner sentiment and results.
  • Develop and execute marketing strategies to help Partners grow their own businesses through Customer to Partner and Partner to Partner connections, contributing to Partner channel growth.

Daily Execution 

  • Develop, launch and execute Inbound/Outbound recruiting programs —including training stakeholders, setting up internal processes, and managing all program deliverables.
  • Work with internal stakeholders to update and refresh the Partner page of the Keap website to ensure it is a powerful tool for Partner Acquisition first and Partner Enablement second.
  • Work with the creative and content team in Marketing to create partner assets, blogs, and promotional content for Partner programs.
  • Manage and curate Partner Portal content.  Work with Learning & Development and the Partner Training team to include relevant and refreshed content.  Keep tracking links up-to-date.  Include new content from Product Marketing.  Build out and curate new Keap product assets.  Drive engagement of these assets through a variety of communication channels. Measure engagement.
  • Establish and manage a rigorous metrics reporting platform for all Inbound and webinar programs, Partner AQ events / webinars - utilizing Marketo, Salesforce, and other tools.
  • Work with Product Marketing to develop strong partner-facing marketing strategies for Partners to utilize.  These strategies should align value propositions, messaging, and content to the appropriate buyer personas and processes to ensure the Partners know the best practices for most effective and efficient nurturing and development of their qualified leads.
  • Work closely with internal communications team members to ensure communication strategies are deployed on time in a smooth and orderly fashion, but have the agility to pivot at a moment’s notice when necessary.

Qualifications: 

  • 5+ years of marketing experience in a collaborative environment at a small to medium sized company.
  • Experience in a SaaS business in a $100M-$300M sized organization highly preferred.
  • Passion for marketing, entrepreneurs, and small businesses.
  • Strong working knowledge of Marketo and Salesforce.
  • Strong acquisition marketing skills and experience with a working knowledge of awareness, consideration, and decision based assets that help lead prospects easily through the customer journey.
  • Strong interpersonal skills to collaborate effectively with cross-functional teams.

Ideally, You Will Possess…

  • Experience with Inbound program management (and/or Inbound certification).
  • Saas Channel Experience.
  • Experience building relationships with Trusted Advisors and/or key influencers.
  • Deep experience analyzing program results.
  • Familiarity with online events platforms.

About Keap

In 2001, Keap (formerly Infusionsoft) pioneered the sales and marketing automation category for small business. Today, Keap is the #1 CRM platform in its category. We're 400+ strong and seeking talented and intelligent people to help us on our mission of helping grow small businesses worldwide.

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

 

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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