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Product Data Analyst


About the role

Looking for a Product Analyst that can connect dots between our customer cohorts, their product usage in relation to company business results, and the key results that matter most to our customers’ business growth.  This is the first dedicated product analyst in the product org with a dotted line to the FP&A analytics teams.


About the team

Our product team is organized around customer outcomes (not outputs) and is hungry for a product analyst who will provide data and insights to help really solve small business growth problems.  Our PMs and designers are eager to get help organizing all product usage reporting and KPIs across the product org to tell an accurate story of what is happening with our customers and help draw insights to inform next experiments to run to better solve customer problems.


Primary responsibilities include...

  • Lead product analytics to stand up, organize, and evolve how we track our customers’ success for the things they care about in their business
  • Explore and analyze user experience and product performance data, develop goals and tracking metrics, and ensure product priorities are data-driven and accommodate short term and long-term goals.
  • Work closely with product and engineering to assess performance, develop analytical requirements and bring real-time insights into products being developed to ensure Keap delivers impactful value to our small business customers
  • Explore and segment behavioral data to identify and explain key drivers; design and build models, dashboards, and visualizations to support the Product organization
  • Drive analytics projects from initial concept to execution: translate a business question into an analytical framework, generate insights through analysis, and effectively communicate recommended actions
  • Work with FP&A analytics team to connect product usage data to business results (i.e., acquisition, retention, expansion)
  • Assist with team’s data and business needs; become an expert in translating these needs into specific analyses with actionable insights
  • Conduct quantitative analysis of user behavior to uncover issues or opportunities to improve the our customers’ experience
  • Inform the design and analyze the outcomes of in-app tests and experiments
  • Collaborate across UX teams and business functions to infuse strategic, open-ended research with quantitative insights
  • Communicate insights to your stakeholders with a data-driven point of view and plan for action


MVP skills...

  • SaaS experience
  • 2+ years SQL experience
  • 1+ years of experience in Looker or other data visualization tools
  • Technical proficiency. Ability to write clean SQL queries, utilize Python or R capable of accessing and visualizing data provided by APIs, and employ visualization tools (e.g. Tableau, Looker); experience with event-based consumption of data. Curiosity to continue learning new analytical methods and tools; familiarity with data pipelines, common mobile and web technologies, and general software development practices
  • Analytical aptitude. Capable of the full scope of data-driven decision-making: diving deep to understand the nuances of individual data points, defining illuminating summary statistics and visualizations, crafting simple yet accurate narratives, and employing all of the foregoing to improve our product and business
  • Communication excellence.  Ability to collaborate and speak the language of Product, Engineering, and Executive teams; exhibit proficiency in data visualization techniques
  • Product sensibility.  Problem-first thinking (knows the difference between problem and solution thinking and always starts by defining the problem); a student of products with sharp intuition about customers and user experience



  • Show a passion for getting your hands dirty - write code, dig into data, iterate quickly and take decisive action
  • Experience in Amplitude, FullStory, and/or Pendo
  • Gangster with data but has a sense of humor 

About Keap

In 2001, Keap (formerly Infusionsoft) pioneered the sales and marketing automation category for small business. Today, Keap is the #1 CRM platform in its category. We're 400+ strong and seeking talented and intelligent people to help us on our mission of helping grow small businesses worldwide.

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.


Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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