Chief Marketing Officer (CMO)

Chandler

Keap is the leading Sales & Marketing Automation (SMA) software for entrepreneurs.  We combine CRM, Marketing Automation, Sales Automation and Ecommerce into one platform to help entrepreneurial small businesses grow sales and save time.  At the core of our software are easy and powerful automations, which help our customers automatically move their prospects and clients through the customer lifecycle.  This is game-changing technology for time-strapped entrepreneurs who struggle with chaos as they try to effectively grow their businesses.  Today, we are a $100 million-dollar company serving over 100,000 users, but we’re on a mission to serve millions.  We are looking for the right CMO who is motivated by our Purpose, Values and Mission and who wants to make a major impact building Keap to be the clear market leader in SMA for entrepreneurs.

The Role

The CMO is responsible for overseeing the planning, development and execution of Keap’s marketing initiatives. Reporting directly to the CEO, the CMO's primary responsibilities are to help us create and lead the category of SMA for Entrepreneurs, generate leads, and cost-effectively deliver ARR through customer acquisition. As the senior leader of the Marketing team, you will own and build a team that delivers on the goals. This high-impact position brings significant responsibility and candidates must have demonstrated the capacity to lead teams to achieve excellent results.

Top 3 Objectives

  1. Deliver the prospects and opportunities needed to achieve customer acquisition and MRR goals 
  2. Reduce Customer Acquisition Cost (CAC)
  3. Establish category leadership and expand the Keap brand, as measured by Keap branded searches

The Work

  • Build brand awareness and create the category of Sales & Marketing Automation (SMA) for Entrepreneurs. Our vision is to serve entrepreneurs with an all-in-one SMA platform that helps them grow sales and save time, while enjoying their business and their life.  We must sift the entrepreneurial small businesses from the general mass of small businesses and help these entrepreneurs see that SMA is the great game-changer. 
  • Ensure effectiveness of Product Marketing, Growth Marketing, DemandGen, Creative, and PR functions.  Oversee all aspects of marketing to ensure we meet customer acquisition, MRR and CAC goals.
  • Partner with the Product Team to optimize Product-Market fit and open the TOFU with product-led growth initiatives.  The partnership between Marketing and Product is especially critical to ensure we drive growth through free trial, free tools and compelling product editions.
  • Build a high performing, highly engaged Marketing team: Set the vision for a high performing Marketing organization. Drive cultural alignment through Keap’s Leadership model and Core Values. Build strong relationships with cross-functional partners in CS, Sales, Partners, Product, Finance, and People Ops.
  • Attract Keap’s target market and customers:  Keap is for Entrepreneurial Small Businesses that are growth-minded.  Our target customers are Consultants, Coaches, and Trailblazers with $100k - 3M in revenue, 2 - 10 employees, 500+ contacts and a desire to grow their businesses. 
  • Be an expert in Lifecycle Marketing and confidently lead teams to direct customers to the best ways to Collect Leads, Convert Clients and Create Fans in their businesses.
  • Partner with Product and Sales. Develop pricing and packaging with a task force, using market analysis, and create the battle card content for sales success. 
  • Communicate effectively to customers and stakeholders. Manage the relationship with your customers and all cross-functional stakeholders. Track and bubble up challenges in the experience or with our product so we can improve both. Report out and escalate challenges proactively to management as needed.
  • Lead the executive team and board in matters of Marketing.  Provide market insights to executives and board members and help the company’s senior leadership better serve the market and our customers. 

Competencies:

  • 7-10+ years experience in marketing, growth marketing, and product marketing at a fast-growth SaaS company
  • Significant experience and success marketing to small business owners (especially $100k-$3M in revenue)
  • Prior experience in a strategic role owning positioning, messaging, pricing, and competitive analysis
  • Significant experience in SaaS B2B technology marketing
  • Excellent fit with the Purpose, Values and Mission of the company
  • Strong technical depth and ability to learn quickly, balanced with sharp business acumen
  • People-focused leader with proven ability to build creative, collaborative teams that achieve success
  • Excellent collaboration and organizational skills, excelling at both high-level thinking and execution
  • Strong leadership background, with strengths in decisiveness, courage and compassion
  • History of deep nuanced understanding and expertise in product
  • Deep connection to entrepreneurial small businesses and passionate about empowering entrepreneurs
  • Analytics and testing expertise and heavy Performance Marketing/Conversion Rate Optimization experience
  • Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written word to communicate effectively with all levels of stakeholders. 

 

Preferred Experience and Education:

  • Senior marketing leadership at a $100M+ SaaS company
  • Domain expertise in small business sales and marketing software
  • Category creation
  • Expertise in segmenting the small business market
  • Domain expertise in small business growth
  • Experience working in or owning a small business
  • Strong command of SaaS math and the impact of Marketing on key SaaS metrics
  • Knowledge of CRM and marketing automation technologies and methodologies
  • Bachelor’s degree in business or related area; MBA preferred

 

About Keap

In 2001, Keap (formerly Infusionsoft) pioneered the sales and marketing automation category for small business. Today, Keap is the #1 CRM platform in its category. We're 400+ strong and seeking talented and intelligent people to help us on our mission of helping grow small businesses worldwide.

This position is located at our Chandler, AZ office at 1260 South Spectrum Blvd. Chandler AZ 85286

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

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