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Product Marketing Manager - Competitor Intelligence

Chandler, Arizona

About Keap

Keap liberates and empowers entrepreneurs to strengthen families, communities and economies. Our leading Sales and Marketing Automation platform is built on 20 years of experience working with over 200,000 entrepreneurs to grow sales and save time in the process. We're growing fast and have big goals. 

See how your unique perspectives and experiences contribute to achieving those goals …

The Role

If you’re a Product Marketing Manager with a passion for competitor intelligence and market research, this job is for you. You will be in charge of owning market analysis, customer research and competitive intelligence. This job includes partnering with a nimble cross-functional team across product, sales, customer success and various functional groups. You will take ownership in impacting annual recurring revenue through market segmenting and messaging that focus on conversion and acquisition. Additionally, you will be help to drive positioning, messaging and sales enablement to internal and external audiences.

 The Work

  • Be customer obsessed and have a deep passion to serve growth-minded small businesses--you should be talking with them all the time and providing insights that the organization can act on. 
  • Own competitive intelligence and enable cross functional teams through market analysis to drive product led growth 
  • Create a deep understanding of the customer and the market, to ensure that our products and features are appropriately marketed to our target customer and positioned in the market.
  • Work with Sales, Product Management and Demand Marketing to help prioritize market needs, product roadmaps and investment to achieve and exceed business goals. 
  • Partner with leaders on the marketing team to drive category creation 
  • Possess the ability to effectively communicate and publicly represent Keap and our products at industry events 

Qualifications

  • Experience in SaaS industry with a focus on marketing, messaging and positioning in a competitive landscape 
  • Strong understanding of the competitive landscape for small businesses and the tools that grow their business 
  • A deep love for growth-minded entrepreneurs
  • Customer-first approach while balancing need to drive revenue 
  • Excellent written and verbal communication skills
  • Exceptional analytic ability paired with communication skills that distill insights into action
  • A track record of effectively prioritizing and managing multiple projects simultaneously to drive them to completion 
  • Problem solver who can creatively influence cross-functionally to deliver on department goals 
  • BA/BS degree 
  • Experience in digital marketing, product marketing and/or product management 
  • Experience in product marketing for SaaS products 
  • Proven experience in effectively planning, delivering, and measuring marketing campaigns

Our Keapers bring the hustle, grit and passion to everything they do. Through our 7 core values, you will be expected to:

  • Listen to, care for, and serve the diverse people central to our purpose (We Genuinely Care)
  • Have a forever curious, learn-it-all mindset and value learning over knowledge (We Learn Always)
  • Face challenges with grit and optimism to achieve your goals  (We Own It)
  • Build trust through transparency and open, authentic communication (We Build Trust)
  • Work with humility and gratitude to work collaboratively (We Check Ego)
  • Believe in people and champion their dreams (We Dream Big) *as well as your own
  • Work as one team, unified in our Purpose and Mission (We Win Together)

Candidates must currently be legally authorized to work in the United States. 

At Keap, we celebrate diversity and inclusion for the benefit of our employees, our products, our community, and to help small businesses succeed. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, marital status or any legally protected status.

Keap’s corporate office is located at 1260 South Spectrum Blvd. Chandler AZ 85286.

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.

#keaplife

Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

We're growing fast

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