For a limited time, get 30% off on your first 5 months. Ends 01/31. Save now!

Chief Product Officer


Keap is the leading Sales & Marketing Automation (SMA) software for entrepreneurs with 1-100 employees.  We combine CRM, Marketing Automation, Sales Automation and Ecommerce into one platform to help entrepreneurial small businesses grow sales and save time.  At the core of our software are easy and powerful automations, which help our customers automatically move their prospects and clients through the customer lifecycle.  This is game-changing technology for time-strapped entrepreneurs who struggle with chaos as they try to effectively grow their businesses.  Today, we are a $100 million-dollar company serving over 100,000 users, but we’re on a mission to serve millions.  We are looking for the right Chief Product Officer who is motivated by our Purpose, Values and Mission and who wants to make a major impact building Keap to be the clear market leader in SMA for entrepreneurs.

The Role

The CPO is responsible for overseeing the planning, strategy and execution of Keap’s product initiatives. Reporting directly to the CEO, the CPO will partner with the CTO to deliver a product customers use and love, while increasing Net Revenue Retention and free trial conversions.  The CPO must possess great industry expertise, product-led growth experience, and a passion to serve small business entrepreneurs and their teams.  As the senior leader of the Product Management team, the CPO will own and build a team that delivers on the goals of Usage, NRR and Free Trial Conversion. The CPO will lead product strategy, helping the company to achieve its Mission.

Top 3 Objectives

  1. Deliver a product that customers use and love, as demonstrated by usage rates. 
  2. Increase Net Revenue Retention through expansion and churn reduction.
  3. Increase customer acquisition through Free Trial Conversion and in-product upgrades.

The Work

  • Build out the platform to be the leader of Sales & Marketing Automation (SMA) for Entrepreneurs. Our vision is to serve entrepreneurs with an all-in-one SMA platform that helps them grow sales, save time and find their freedom.  Keap has built a strong product line, but more work remains to nail product-market fit for our Lite, Pro and Max editions, while providing an extensible platform that customers and partners love. 
  • Ensure effectiveness of Product Management, Product Design and Product Marketing functions.  Oversee all aspects of Product strategy to ensure customers love the product and it drives NRR and FT Conversions.
  • Partner with the Product Development team to deliver product updates on time and on point.  The partnership between PM and Dev is critical to ensure we drive toward a shared vision that results in a product customers use and love, while creating market momentum as the leader in SMA for entrepreneurs.
  • Continuously improve self-service in the product to drive efficient customer success: In both the onboarding experience and the ongoing experience, self service must be the goal of the Product and Technology orgs.
  • Build a high performing, highly engaged Product team: Set the vision for a high performing product organization that leads the product strategy and takes ownership of product success as “mini-CEOs” of Keap.
  • Partner with Marketing, Sales and Partners to increase customer and MRR Acquisition: Use Free Trial, Freemium and in-product upgrades to optimize conversions and efficiently scale acquisition. 
  • Partner with Customer Success to drive up Net Revenue Retention. Work closely with Customer Success to ensure a beautiful product experience that helps small businesses grow, reducing churn and increasing expansion. 
  • Communicate effectively to customers and stakeholders. Manage the relationship with your customers and all cross-functional stakeholders. Drive cultural alignment through Keap’s Leadership model and Core Values. Build strong relationships with cross-functional partners in CS, Sales, Partners, Product, Finance, and People Ops.
  • Lead the executive team and board in matters of Product strategy.  Provide product insights to executives and board members and help the company’s senior leadership better serve our customers, partners and the market.


  • 7-10+ years experience in product management at a fast-growth SaaS company
  • Significant experience and success serving small growing businesses (especially $100k-$3M in revenue)
  • Prior experience in a product strategy role owning product management, product design and product marketing
  • Significant experience in B2B SaaS, with an emphasis on PLG–Free Trial, Freemium and Expansion
  • People-focused leader with proven ability to partner with the Technology team to achieve success
  • Excellent fit with the Purpose, Values and Mission of Keap
  • Strong technical depth and ability to learn quickly, balanced with sharp business acumen
  • Excellent collaboration and organizational skills, excelling at both high-level thinking and execution
  • Strong leadership background, with strengths in decisiveness, courage and compassion
  • History of deep nuanced understanding and expertise in product, especially in automation
  • Deep connection to entrepreneurial small businesses and passionate about empowering entrepreneurs
  • Deep experience with platform development and partnerships 
  • Exceptional written and verbal communication skills

Experience and Education:

  • Domain expertise in small business sales and marketing software
  • Senior product management leadership at a $100M+ SaaS company
  • Category creation experience
  • Expertise in Product/Market Fit (PMF) for the small business market
  • Domain expertise in small business growth
  • Experience working in or owning a small business
  • Strong command of SaaS math and the impact of PLG on key SaaS metrics
  • Knowledge of CRM and marketing automation technologies and methodologies
  • Bachelor’s degree in business or related area; MBA preferred

Helping small businesses succeed

That’s our single most important purpose, and it’s more than just writing on the wall. It’s in the hearts and minds of our employees, and is the burning passion that fuels us to consistently innovate, drive change, and grow ourselves beyond our wildest dreams. To be a part of Keap is to join a cause bigger than yourself, and we think that’s pretty rad!

Dream fulfillment

We believe in people and their dreams at Keap. So much so, we have a dedicated Dream Program that empowers our employees to think big and achieve those dreams—both personally and professionally. Want help setting achievable goals to reach your dreams? Our designated Dream Manager is here to help. Want a space to write out your dreams to spring them into action? Yeah, we have a Dream Room for that.

Flexibility & balance

At Keap, it’s not as much about the time put in or where the work is done as it is about the results achieved. We encourage employees to spend time on (and with) the things that are important to them outside of their careers, so we offer a flexible PTO plan and work-from-home policy that makes that a possibility. Need time off for a vacation to Belize? A mental health day to recharge your batteries? It’s all good as long as it’s a win for you, your team, our customers, and the company.


Helping 5 million small businesses succeed worldwide takes a lot of hustle, and celebrating wins along the way is just a way of life here. We work hard, support one another, and have some fun while we’re at it. Curious about what a peek into #keaplife looks like? Think team builders, spring training outings, a fully stocked cereal bar, a Coke Freestyle machine, ping pong tournaments, an indoor football field meeting area, 24-hour hackathons, Food Truck Fridays, happy hours, even breakfast with one of our execs, just to name a few—phew.

Total rewards

We understand how important it is to have top-notch benefits, and offer a comprehensive package that supports our employees and their families. This includes:

  • Health, vision, and dental insurance
  • Stock options for every employee
  • Life insurance
  • Bonus programs
  • Well-being program
  • And so much more!

Dedication to diversity & inclusion

We realize the power of diverse perspectives, experiences, and backgrounds. Keap is an environment focused on inclusion and education—whether that’s hosting diversity weeks highlighting different cultures, or holding professional workshops for our Empow(her) group that celebrates and supports women in the workplace.

We're growing fast

Follow us on LinkedIn for more openings.

Follow now
image of employees
image of employees image of employees
Try free