Survey of 1,000 Small Businesses Reveals Surprising Digital Marketing Trend via Search Engine Journal
Spoiler alert: Small businesses love Facebook.
They also need more skilled digital workers. Curious how your small business stacks up? Read on and get some ideas of what you can do to utilize the tools at your disposal.
You may never be rich enough to give a studio audience new cars, but you can at least learn the lessons of how Oprah got there.
Not into Oprah? Check out lessons from Bill Gates and Warren Buffett, among others.
YouTube is Trying to Clean Itself Up by Making it Much Harder for Small Video Makers to Make Money via CNBC
YouTube is a great way to showcase your business while making some extra money. But, with recent scandals involving inappropriate and offensive content, YouTube is cracking down. New rules and regulations will make it much harder for small video makers to make money, but YouTube lays it all out for you so you can comply.
Another day, another social media change. Facebook announced a change to the Newsfeed algorithm (again), focusing on people, rather than companies. As it turns out, users actually want to see engagement and pregnancy announcements rather than the latest sale. But, that doesn’t mean you’re in the dust. Follow the advice of AdWeek and focus on building a community.
If you’ve ever used the helpful chat window that pops up in the corner of a website, chances are you were actually talking to a robot. But that’s not a bad thing! I bet it sounded totally human (and yes, I realize that sounds Terminator-level scary, but go with it). Chatbots have a come a long way and it may be time to consider using one for your customer service.
The new year tends to bring new goals and resolutions. But after about a week, it can be so hard to find the motivation to stick to them.
Zapier is here to help with this handy five-day plan to get you prepared to start that new project.
Watch all of the Super Bowl Ad Teasers Here Before Sunday’s Big Game via Entrepreneur
Let’s finish it up with something fun. Super Bowl ads can be just as fun and exciting (and sometimes heartbreaking) as the game. People even place bets on them. They are also a great example of how to attract customers. You obviously can't go as big, but some inspiration is helpful. So get ready for the upcoming game and watch some teasers before you cheer your team. And, at the risk of editorializing… Go Eagles!