#1 All-in-one CRM by G2 Crowd

Built for growth-minded small businesses

Robust, highly customizable CRM

1-on-1 New customer coaching

Three-tier pricing with value add-ons


ActiveCampaign Logo

#3 in all-in-one CRM by G2 Crowd

Built for internet marketers

Non-customizable CRM

Self-onboarding required

Three-tier pricing with additional fees for contacts (Monthly pricing doubles with the addition of every 500 contacts)

Keap is your ally in lead capture

Any business is only as successful as the number of quality leads they capture.

Keap combines strategy with technology, offering built-in lead capture tools that convert then nurture your new leads into clients and customers.

Everything you need to automate the lead-capture process is included: customizable landing pages, web forms, ecommerce tools, and more.

Keap's strategic advantage

Get started immediately either using pre-built strategies and fields—or create custom fields. As you collect customer data you can segment your contact your contacts into marketable groups to personalize marketing messages to specific audiences.

Keap's Dashboard

No pre-built strategy or starter copy.

Users must endure the time-consuming process of creating everything from scratch.

Image of ActiveCampaign new campaign page

Drag and drop images, videos, lead forms, and other elements to the template to create stunning, on-brand designs. Keap's landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.

ActiveCampaign does not offer landing pages. Users are required to purchase a separate landing page solution as well as 3rd-party integration software.

These purchases can inflate your fees anywhere from $25 to as high as $325 per month.

Presidential Pools quadruples lead generation

With over 25 years in business, Presidential Pools & Spas is the contractor of its kind in Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k
Picture of Presidential Pools

Turn more leads into customers

Easily deliver your sales and marketing message to the right person at the right time.


Keap is the clear choice for businesses ready to step up to an all-in-one CRM, marketing & sales automation platform that offers power with ease of use.

Marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all in a fraction of the time it takes using ActiveCampaign.

Picture of Keap's campaign builder

ActiveCampaign's linear campaign builder restricts full viewing or your campaign, meaning campaign creation requires 30% more steps than Keap.

Additionally, users are required to work through a wizard and execute dozens of repetitive, time-consuming steps.

Users must build entire marketing automations from scratch in separate modules—an overly complicated process even for experienced marketers and technical systems professionals.

Picture of ActiveCampaign campaign builder

Easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Built-in A/B testing (or split testing) functionality compares up to five email variations at once.

Keap has a 99.5% email deliverability rate and a 30-day average inbox rate of 83.25%. With best-in-class email deliverability, you can be assured that your marketing emails will get into your customers' inbox

While ActiveCampaign does offer email templates, their builder is slow to load and far less intuitive. A deep knowledge of design is required.

ActiveCampaign inbox deliverability is the lowest in the industry at 65% (3-month average).

Keap drives results

Before Keap, Jermaine Griggs, founder of, was hindered by manual business tools. With Keap Jermaine has:

  • Quadrupled his lifetime customer value
  • Reduced his work hours by 60%
  • Increased repeat sales by 80%
Picture of Jermaine Griggs

Keap connects with the tools you use most

Keap connects with over 215 applications.

All your client info accessible in an instant

Keap's contact records, sales pipeline, and task management is easy to use and intuitive.

Lacks list view editing capabilities and custom reporting. This lack of list view editing capabilities slows down the user and creates inefficiencies especially when users are prospecting or working through lists.

LKR Social Media intelligently scales growth

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Keap, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000
Picture of Laura Roeder

Manage online and offline payments in one place

Keap takes payments online, manually enter them through the CRM, send quotes, invoices, and more.

ActiveCampaign does not offer a payment solution.

Automation adds up for Math Plus Academy

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Keap.

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%
Picture of Raj Shah

Keap vs. ActiveCampaign:
Which is right for you?

In terms of features and functionality, Keap outranks in numerous categories.

  • Keap offers landing page builder and payment processing. ActiveCampaign does not.
  • Keap is an all-in-one CRM, sales and marketing platform. ActiveCampaign users will incur additional expenses purchasing third-party solutions and integration tools.
  • Due to the lack of inline editing with inlist view, businesses that work through large lists of prospects or customers will burn hours using ActiveCampaign's CRM interface.
  • Keap offers a best-in-class email deliverability rate of 99.5% and a 30-day average inbox rate of 83.25%, compared to ActiveCampaign's 65%, the lowest in the industry, means you can be assured that your marketing emails will get into your customers' inboxes, not junk and spam folders.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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