Ideal for growing, service-based businesses in home, professional, and personal services
#1 rated CRM, sales & marketing software
For businesses that need to centralize customer interactions, emails, and data and to automate their marketing and sales
VS
For small online businesses
Email marketing software designed to keep lists of contacts and send email broadcasts
For businesses who want to send emails
Any business is only as successful as the number of quality leads they capture.
Keap combines strategy with technology, offering built-in lead capture tools that convert then nurture your new leads into clients and customers.
Everything you need to automate the lead-capture process is included: customizable landing pages, web forms, ecommerce tools, and more.
Mailchimp excels at email marketing and does enable users to create basic landing pages and webforms with limited functionality and customization.
While they do tout themselves to be an all-in-one marketing platform, functionality and power are lacking when compared to Keap.
Drag and drop images, videos, lead forms, and other elements to the template to create stunning, on-brand designs. Keap's landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.
The MailChimp landing page platform is rudimentary. Users are limited to fill-in-the-blank form set-up and basic image replacement.
The templates are also limited to specific business needs.
With over 25 years in business, Presidential Pools & Spas is the contractor of its kind in Arizona.
Deliver valuable, accessible marketing content to the right leads at the right time.
Keap is the clear choice for businesses ready to step up to an all-in-one CRM, marketing & sales automation platform that offers power with ease of use. The platform's marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.
Mailchimp stores your customer data in their database where a user can, depending on their plan, store collected contacts and segment them into lists. Because Mailchimp's primary functions involve email marketing, the user is left with little to no database management and organizational functions.
Easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Built-in A/B testing (or split testing) functionality compares up to five email variations at once.
Keap has a 99.5% email deliverability rate and a 30-day average inbox rate of 83.25%. With best-in-class email deliverability, you can be assured that your marketing emails will get into your customers' inboxes, not junk and spam folders.
Mailchimp is known as the email marketing platform. That said, Keap offers the same capabilities and customizations as MailChimp. Email deliverability rates are identical.
Before Keap, Jermaine Griggs, founder of HearandPlay.com, was hindered by manual business tools. With Keap Jermaine has:
Keap is built for small businesses needing to get organized, save time, and increase revenue.
A robust CRM for contact management, pipeline management, task management and workflow automation offers the small business the proper balance of power with ease of use.
Mailchimp offers a database where a user can store collected contacts and segment them into lists. To do more, you'll need to integrate a third-party CRM to perform any lead follow-up or additional organizational tasks.
Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Keap, LKR has:
Keap takes payments directly through the CRM and sends customers payment due reminders automatically based on their actions.
Mailchimp does not accept payments. To transact users must purchase third-party apps.
Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Keap.
Keap and MailChimp platforms are great platforms for users in need of launching email marketing campaigns at scale. Keap gives users far more followup, organization, sales and customization capabilities and gives small businesses more flexibility and insight into how their efforts are performing. MailChimp is solely a bulk email service.
Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.
Our mission remains the same: To simplify growth for millions of small businesses worldwide.
As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.
We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.
Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.
So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.
Keep going. Keep serving. Keep growing.