Ideal for growing, service-based businesses in home, professional, and personal services

#1 rated CRM, sales & marketing software

For businesses that need to centralize customer interactions, emails, and data and to automate their marketing and sales


Mailchimp Logo

For small online businesses

Email marketing software designed to keep lists of contacts and send email broadcasts

For businesses who want to send emails

Keap is your ally in lead capture

Any business is only as successful as the number of quality leads they capture.

Keap combines strategy with technology, offering built-in lead capture tools that convert then nurture your new leads into clients and customers.

Everything you need to automate the lead-capture process is included: customizable landing pages, web forms, ecommerce tools, and more.

Mailchimp excels at email marketing and does enable users to create basic landing pages and webforms with limited functionality and customization.

While they do tout themselves to be an all-in-one marketing platform, functionality and power are lacking when compared to Keap.

Landing pages

Landing pages with Keap, the simple, more powerful alternative

Drag and drop images, videos, lead forms, and other elements to the template to create stunning, on-brand designs. Keap's landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.

Picture of landing pages with Keap

Landing pages with Mailchimp, very basic

The MailChimp landing page platform is rudimentary. Users are limited to fill-in-the-blank form set-up and basic image replacement.

The templates are also limited to specific business needs.

Picture of landing pages with Mailchimp

Presidential Pools quadruples lead generation

With over 25 years in business, Presidential Pools & Spas is the contractor of its kind in Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k
Picture of Presidential Pools

Turn leads into customers

Deliver valuable, accessible marketing content to the right leads at the right time.


Keap is the clear choice for businesses ready to step up to an all-in-one CRM, marketing & sales automation platform that offers power with ease of use. The platform's marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.

Mailchimp stores your customer data in their database where a user can, depending on their plan, store collected contacts and segment them into lists. Because Mailchimp's primary functions involve email marketing, the user is left with little to no database management and organizational functions.

Email Templates

Easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Built-in A/B testing (or split testing) functionality compares up to five email variations at once.

Keap has a 99.5% email deliverability rate and a 30-day average inbox rate of 83.25%. With best-in-class email deliverability, you can be assured that your marketing emails will get into your customers' inboxes, not junk and spam folders.

Mailchimp is known as the email marketing platform. That said, Keap offers the same capabilities and customizations as MailChimp. Email deliverability rates are identical.

Keap drives results

Before Keap, Jermaine Griggs, founder of, was hindered by manual business tools. With Keap Jermaine has:

  • Quadrupled his lifetime customer value
  • Reduced his work hours by 60%
  • Increased repeat sales by 80%
Picture of Jermaine Griggs

Keap connects with the tools you use most

Keap connects with over 215 applications.

Get organized

Keap is built for small businesses needing to get organized, save time, and increase revenue.

A robust CRM for contact management, pipeline management, task management and workflow automation offers the small business the proper balance of power with ease of use.

Mailchimp offers a database where a user can store collected contacts and segment them into lists. To do more, you'll need to integrate a third-party CRM to perform any lead follow-up or additional organizational tasks.

LKR Social Media intelligently scales growth

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Keap, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000
Picture of Laura Roeder

Get Paid Faster

Keap takes payments directly through the CRM and sends customers payment due reminders automatically based on their actions.

Keap's invoicing

Mailchimp does not accept payments. To transact users must purchase third-party apps.

Mailchimp invoicing

Automation adds up for Math Plus Academy

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Keap.

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%
Picture of Raj Shah

So, which platform do you choose?

Keap and MailChimp platforms are great platforms for users in need of launching email marketing campaigns at scale. Keap gives users far more followup, organization, sales and customization capabilities and gives small businesses more flexibility and insight into how their efforts are performing. MailChimp is solely a bulk email service.

Why the name change?

Infusionsoft is now Keap. Why? Because it takes perseverance to grow a successful small business, and we’re here to help.

Our mission remains the same: To simplify growth for millions of small businesses worldwide.

As Keap, we now offer a family of products designed to help small businesses no matter what stage they’re in.

We created Keap, the all-in-one CRM, sales and marketing platform for growing service businesses, because most small businesses need to start simple and grow over time.

Our top-tier product, Infusionsoft, is for small businesses with more advanced sales and marketing automation needs.

So whether you want to start simple or you’re ready for our most advanced edition, we offer a Keap product that will help you get organized, deliver great service, and grow your business.

Keep going. Keep serving. Keep growing.

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