Keap
Ideal for growing, service-based businesses in home, professional, and personal services
#1 rated CRM, sales & marketing software
For businesses that need to centralize customer interactions, emails, and data and to automate their marketing and sales
VS
For small online businesses
Email marketing software designed to keep lists of contacts and send email broadcasts
For businesses who want to send emails
Keap is your ally in lead capture
Any business is only as successful as the number of quality leads they capture.
Keap combines strategy with technology, offering built-in lead capture tools that convert then nurture your new leads into clients and customers.
Everything you need to automate the lead-capture process is included: customizable landing pages, web forms, ecommerce tools, and more.
Mailchimp excels at email marketing and does enable users to create basic landing pages and webforms with limited functionality and customization.
While they do tout themselves to be an all-in-one marketing platform, functionality and power are lacking when compared to Keap.
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Keap's strategy guide
Mailchimp's strategies
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Keap's campaigns
Mailchimp's campaigns
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Keap's form builder
Mailchimp's form builder
Landing pages
Landing pages with Keap, the simple, more powerful alternative
Drag and drop images, videos, lead forms, and other elements to the template to create stunning, on-brand designs. Keap's landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.
Landing pages with Mailchimp, very basic
The MailChimp landing page platform is rudimentary. Users are limited to fill-in-the-blank form set-up and basic image replacement.
The templates are also limited to specific business needs.
Presidential Pools quadruples lead generation
With over 25 years in business, Presidential Pools & Spas is the contractor of its kind in Arizona.
- Increased new leads 400%
- Lead close rate increased 2-3x
- Upsell campaign generated $100k
Turn leads into customers
Deliver valuable, accessible marketing content to the right leads at the right time.
Campaigns
Keap is the clear choice for businesses ready to step up to an all-in-one CRM, marketing & sales automation platform that offers power with ease of use. The platform's marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.
Mailchimp stores your customer data in their database where a user can, depending on their plan, store collected contacts and segment them into lists. Because Mailchimp's primary functions involve email marketing, the user is left with little to no database management and organizational functions.
Email Templates
Easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Built-in A/B testing (or split testing) functionality compares up to five email variations at once.
Keap has a 99.5% email deliverability rate and a 30-day average inbox rate of 83.25%. With best-in-class email deliverability, you can be assured that your marketing emails will get into your customers' inboxes, not junk and spam folders.
Mailchimp is known as the email marketing platform. That said, Keap offers the same capabilities and customizations as MailChimp. Email deliverability rates are identical.
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Keap's email templates
Mailchimp's email templates
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Keap's email template editor
Mailchimp's email template editor
Keap drives results
Before Keap, Jermaine Griggs, founder of HearandPlay.com, was hindered by manual business tools. With Keap Jermaine has:
- Quadrupled his lifetime customer value
- Reduced his work hours by 60%
- Increased repeat sales by 80%
Keap connects with the tools you use most
Get organized
Keap is built for small businesses needing to get organized, save time, and increase revenue.
A robust CRM for contact management, pipeline management, task management and workflow automation offers the small business the proper balance of power with ease of use.
Mailchimp offers a database where a user can store collected contacts and segment them into lists. To do more, you'll need to integrate a third-party CRM to perform any lead follow-up or additional organizational tasks.
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Keap's contact record
Mailchimp's contact record
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Keap's email sales pipeline
Mailchimp's email sales pipeline
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Keap's dashboard
Mailchimp's email dashboard
LKR Social Media intelligently scales growth
Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Keap, LKR has:
- Boosted annual sales from $100K to $800K
- Gone from 2,000 to 85,000 leads
- Grown its customer base from 200 to 6,000
Get Paid Faster
Keap takes payments directly through the CRM and sends customers payment due reminders automatically based on their actions.
Mailchimp does not accept payments. To transact users must purchase third-party apps.
Automation adds up for Math Plus Academy
Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Keap.
- Quadruple his lifetime customer value
- Reduce time spent working by 60%
- Increase repeat sales by 80%
So, which platform do you choose?
Keap and MailChimp platforms are great platforms for users in need of launching email marketing campaigns at scale. Keap gives users far more followup, organization, sales and customization capabilities and gives small businesses more flexibility and insight into how their efforts are performing. MailChimp is solely a bulk email service.