Infusionsoft by Keap


Ranked #1 all-in-one CRM by G2 Crowd

Built for growth-minded small businesses

Trusted by over 200,000+ users

Interactive, highly customizable CRM

New customers get a dedicated coach for 1-on-1 onboarding

Ontraport Logo

Ranked #16 all-in-one CRM by G2 Crowd

Built for online marketing businesses

18,000 users

CRM with limited functionality

New customers implement the software on their own, with no dedicated coach to help.

Keap's Infusionsoft is your ally in lead capture

Any business is only as successful as the number of quality leads they capture.

Infusionsoft combines strategy with technology, offering built-in lead capture tools that convert then nurture your new leads into clients and customers.

Everything you need to automate the lead-capture process is included: customizable landing pages, web forms, ecommerce tools, and more.

Both Infusionsoft and Ontraport offer the ability to create web forms, landing pages, and pre-built strategy templates.

Capture more leads with easy-to-create landing pages

Drag and drop images, videos, lead forms, and other elements throughout the pre-built templates to create compelling, on-brand designs in no time. Plus, Infusionsoft landing pages include pre-written copy templates that can be easily changed as well as thousands of royalty-free photos and illustrations.

Picture of landing pages with Infusionsoft

The Ontraport landing page builder is functional but requires users to have a moderate level of technical understanding to build a page.

No pre-written copy or copywriting guidance.

No royalty-free image library.

Picture of landing pages with Ontraport

Presidential Pools quadruples lead generation

With over 25 years in business, Presidential Pools & Spas is the contractor of its kind in Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k
Picture of Presidential Pools

A smart CRM that turns leads into satisfied clients

Deliver valuable, accessible marketing content to the right leads at the right time.


Infusionsoft is the clear choice for businesses ready to step up to an all-in-one CRM, marketing & sales automation platform that offers power with ease of use.

Marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all in a fraction of the time it takes using Ontraport.

Screenshot of Infusionsoft campaign builder

Ontraport users must build entire marketing automations from scratch for every campaign—an overly complicated process even for experienced marketers and technical systems professionals.

Ontraport's linear campaign builder also has limitations in how you can view a full campaign on one screen.

Screenshot of Ontraport campaign builder

Infusionsoft helps you master email marketing

Email Templates

Easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Built-in A/B testing (or split testing) functionality compares up to five email variations at once.

Infusionsoft boasts impressive 99.9% email deliverability and 84% inbox deliverability rates (3-month average). This means recipients get your emails in their inbox—not a spam or junk folder—84% of the time.

Ontraport does not offer email templates or a true drag-and-drop builder. The user can pick from “block templates” for the header, footer and body, and the email building process requires previous knowledge of creating email templates.

Ontraport inbox deliverability is 82% (3-month average).

Infusionsoft drives results

Before Keap's Infusionsoft, Jermaine Griggs, founder of, was hindered by manual business tools. With Infusionsoft Jermaine has:

  • Quadrupled his lifetime customer value
  • Reduced his work hours by 60%
  • Increased repeat sales by 80%
Picture of Jermaine Griggs

Infusionsoft connects with the tools you use most

Keap connects with over 215 applications.

Save time with a more intuitive platform

Both Infusionsoft and Ontraport offer a CRM and marketing automation platform. While Infusionsoft's contact records, sales pipeline and task management is easy to use and intuitive, Ontraport's CRM interface seems disconnected from other aspects of the software. Ontraport's CRM lacks list view editing capabilities which can slow down the user and create inefficiencies.

LKR Social Media intelligently scales growth

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Infusionsoft, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000
Picture of Laura Roeder

Manage payments with Infusionsoft

Infusionsoft takes payments online, manually enter them through the CRM, send quotes, invoices, and more.

While Ontraport offers the ability to build order forms, it requires you to integrate multiple systems to do so.

Ontrappart does not offer in-app payment functionality.

Automation adds up for Math Plus Academy

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%
Picture of Raj Shah

Infusionsoft vs. Ontraport:
Which is right for you?

In terms of features and functionality, Keap's Infusionsoft outranks Ontraport.

  • Infusionsoft by Keap is the #1 all-in-one CRM by G2 Crowd. Ontraport is ranked #16 in the same category.
  • Infusionsoft is the pioneer CRM and marketing automation and is trusted by over 250K small business users to scale and grow their marketing and sales.
  • The Infusionsoft CRM is more customizable, automatesthe entire workflow from lead to loyal customer—multiple tools not needed.
  • A best-in-class email deliverability rate of 99.5% and a 30-day average inbox rate of 83.25%, compared to Ontraport's 83%, means you can be assured that your marketing emails will get into your customers' inboxes, not junk and spam folders.

Why the name change?

Our new product, Keap, is pioneering smart client management, just as Infusionsoft did for sales and marketing automation 18 years ago.

We believe there’s a better way to manage sales for service businesses both big and small. And that’s Keap—one company with two products to serve all small businesses.

Smart client management software that helps turn incoming leads into satisfied clients.

The #1 all-in-one CRM and advanced marketing automation platform, as rated by G2 Crowd.

Keep going. Keep serving. Keep growing.

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