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Keap vs. Thryv: Online vs. location-based small businesses

Keap and Thryv both provide CRM and marketing automation software for service-based businesses. Thryv is targeted to businesses that operate only in their local area, whereas Keap is better suited for businesses that operate online and offline independent of location.

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84% of Keap customers saw an increase in clients

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Keap is ranked 9 out of 10 for customer service

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Keap received a 4.1 out of 5 rating on Capterra

Compare Keap vs. Thryv

Keap Pro costs less than Thryv Plus, yet it includes more features, including a sales pipeline, free business phone line, and better automations. Thryv’s Premium plan offers a done-for-you website and social media, but at a significantly higher cost per month.

Features

Keap Pro

Thryv Plus

Thryv Premium

Email marketing

Task management

CRM

Marketing automation

Text marketing

Business phone line

Appointments

Quotes

Invoices & payments

Landing pages

Website forms

Sales pipeline

Phone support

Chat support

Social media integrations

Full-service social media posting

Done-for-you website

Who chooses Keap vs. Thryv?

Online entrepreneurs such as coaches, consultants, and agencies

Keap is ideal for business owners who have clients all over the map and consider it important to deliver a high-touch customer experience.

Keap supports the lifestyle of busy entrepreneurs with:

  • Appointment scheduling, so you don’t have to manage time zones or remember to send meeting reminders
  • Automatic replies and follow-ups so you can appear to be immediately available around the clock even when you’re at your kid’s soccer game or planning your growth strategy
  • Landing pages, online forms, and shopping carts so you can collect lead information, registrations, and payment around the clock
  • A free business phone line, so you can keep work calls and texts separate from personal communications, without having to get another phone

Sales teams (especially B2B) that need more hours in the day

For small businesses that don’t have the resources of a big corporation, Keap helps sales teams reduce administrative overhead so they can focus on what they do best: selling.

With Keap, sales teams especially benefit from:

  • Sales pipeline kanban board, which is fully customizable to your sales process
  • Easy reporting that connects sales wins to your marketing efforts and gives insight into how each member of your team is performing
  • Fully loaded yet user-friendly CRM that gathers all your client info in one place with plenty of ways to tag, sort, and find the people you need to reach out to now
  • Automations that do routine follow-up and administrative tasks for you

Keap has the tools to help your team grow

See at a glance which hot leads to focus on first, where each lead is in your customer journey, and what tasks are assigned to each member of the team.

Keap’s user-friendly landing pages provide drag-and-drop images, videos, and lead forms to create customized, on-brand designs in minutes. Thryv requires you to buy its done-for-you website service.

Automate repetitive tasks like follow-up, without losing the personal touch your clients love. Keap’s automations are easier to set up than in Thryv and free you up to focus on more important tasks.

Be available 24/7… even when you’re away

Keap’s free business phone line gives you unlimited 1:1 calls and texts, so you can keep work and personal communications separate on your current phone. Thryv doesn’t provide a business line.

Scan business cards with your phone, add notes to contacts, and see all client info and communications right from your smartphone. Calls to your business number ring through the Keap app to easily identify business calls.

Put an end to wasted time going back-and-forth to set up appointments. With Keap, just send them your booking link and let them pick a time. Keap even sends automatic reminders to reduce no-shows.

Pick the right platform

Sales & marketing automation that goes where you are

Whether you’re doing business locally, around the world, or anywhere in between, Keap’s all-in-one software keeps all your essential sales and marketing information in one place so you can focus on growing your business.

More Organization, Less Work, Better Value

#1 Sales & Marketing Automation (SMA) software for entrepreneurial small businesses

G2's 2021 Summer Leader Badge

Rated 4.2 out of 5 based on 1370 reviews on G2

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