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Keap vs. Thryv: Online vs. location-based small businesses

Keap and Thryv both provide CRM, business and marketing automation software for service-based businesses. Thryv is targeted to businesses that operate only in their local area, whereas Keap is better suited for businesses that operate online and offline independent of location.

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84% of Keap customers saw an increase in clients

Keap is rated 9 out of 10 for customer service

Keap customers save 10 hours a week

Source: Keap Customer Survey 2020

Compare Keap vs. Thryv

Keap Pro costs less than Thryv Plus, yet it includes more features, including a sales pipeline, free business phone line, and better automations. Thryv’s Premium plan offers a done-for-you website and social media, but at a significantly higher cost per month.


Keap Pro

Thryv Plus

Thryv Premium

Email marketing

Task management


Marketing automation

Text marketing

Business phone line



Invoices & payments

Landing pages

Website forms

Sales pipeline

Phone support

Chat support

Social media integrations

Full-service social media posting

Done-for-you website

Workflow automation

Who chooses Keap vs. Thryv?

Online entrepreneurs such as coaches, consultants, and agencies

Keap is ideal for business owners who have clients all over the map and consider it important to deliver a high-touch customer experience.

Keap supports the lifestyle of busy entrepreneurs with:

  • Appointment scheduling, so you don’t have to manage time zones or remember to send meeting reminders
  • Automatic replies and follow-ups so you can appear to be immediately available around the clock even when you’re at your kid’s soccer game or planning your growth strategy
  • Landing pages, online forms, and shopping carts so you can collect lead information, registrations, and payment around the clock

Sales teams (especially B2B) that need more hours in the day

For small businesses that don’t have the resources of a big corporation, Keap helps sales teams reduce administrative overhead so they can focus on what they do best: selling.

With Keap, sales teams especially benefit from:

  • Sales pipeline kanban board, which is fully customizable to your sales process
  • Easy reporting that connects sales wins to your marketing efforts and gives insight into how each member of your team is performing
  • Fully loaded yet user-friendly CRM that gathers all your client info in one place with plenty of ways to tag, sort, and find the people you need to reach out to now
  • Automations that do routine follow-up and administrative tasks for you

Keap has the tools to help your team grow

See at a glance which hot leads to focus on first, where each lead is in your customer journey, and what tasks are assigned to each member of the team.

Keap’s user-friendly landing pages provide drag-and-drop images, videos, and lead forms to create customized, on-brand designs in minutes. Thryv requires you to buy its done-for-you website service.

Automate repetitive tasks like follow-up, without losing the personal touch your clients love. Keap’s automations are easier to set up than in Thryv and free you up to focus on more important tasks.

Example of a sales pipeline
Example of a landing page builder in Keap app
Example of successful payment in Keap app
Example of Keap business phone line on phone example
Example of Keap mobile app on phone
New appointment scheduling in Keap app

Be available 24/7… even when you’re away

Keap gives you a free business phone line, which gives you unlimited 1:1 calls and texts, so you can keep work and personal communications separate on your current phone.

Scan business cards with your phone, add notes to contacts, and see all client info and communications right from your smartphone. Calls to your business number ring through the Keap app to easily identify business calls.

Put an end to wasted time going back-and-forth to set up appointments. With Keap, just send them your booking link and let them pick a time. Keap even sends automatic reminders to reduce no-shows.

Photo of a woman writing on a pad of paper looking at the camera

Sales & marketing automation that goes where you are

Whether you’re doing business locally, around the world, or anywhere in between, Keap’s all-in-one software keeps all your essential sales and marketing information in one place so you can focus on growing your business.

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More sales, less work, better value

Find out why small businesses love Keap

G2's 2024 Spring Leader Small Business Badge

Rated 4.2 out of 5 based on 1527 reviews on G2

Experience Keap’s complete business automation solution.

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