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Grow, chaos-free with serious CRM, sales and marketing automation

Serious entrepreneurs embrace the spirit of Big Grit, and know to use Keap’s CRM, sales and marketing automation tools to generate greater growth while saving time.

New Big Grit candidate and easy automation

The hands-down, industry-recognized choice

Image of award: B2B Marketing Automation for Small to Mid-size business. Voted by Constellation Research.
Image of award: Best CRM for Ease of Use. Voted by Business News Daily.
Image of award: Best Marketing Automation for Beginning Marketers or Startups. Voted by PCMag.com.

Finally, the platform you’ve always needed to grow your business

CRM, sales and marketing automation, scheduling, payments, ecommerce, and app integration. All your tools for business growth in one place.

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All your client data, activity, and communication in one place. You can automate follow up tag your hottest leads.

Image of Keap product screen, demostrating how to drag and drop a lead into a new sales pipeline stage.

Sales Pipeline

Easily track and manage your leads and clients throughout the entire sales process.

Image of Keap product screen, showing the campaign builder and two automation goals flowing into a automation sequence, flowing into a final automation goal.

Sales and Marketing Automation

Use our Advanced Automations to nurture leads into paying clients. Send personalized messages based on key criteria.

Image of Keap product, showing how a lead can easily schedule a meeting with you.


Your leads can seamlessly schedule or adjust meeting times with you online using Appointments.

Image of Keap product, showing an automated quote email.

Quotes and Payments

Send online invoices and due date reminders to your customers to collect money faster, with providers like PayPal, Stripe, WePay, and Venmo.

Image of Keap product, showing integration capabilities


Be more efficient and productive by connecting your data, applications, and devices from across your business.

Image of Keap Mobile App on a mobile phone, showing the contact record with Messages, Appointments, and Calls being visible.

Integrate with 1000+ applications

Manage your business in one place with hundreds of integrations powered both natively and by Zapier Premium.

See our integrations

Image of Keap Mobile App on a mobile phone, showing the contact record with Messages, Appointments, and Calls being visible.

Introducing the new Keap Mobile App

Store all your client info, messages, and activity in your iPhone or Android phone. Control the chaos, improve engagement, and save time while you’re on the go.

Why Keap is different than the rest

Our software is a big ingredient to your success recipe. But we also give you the service and support you need to get the most out of it.

Screenshot of LCM playbook

A playbook for quick wins

Establish your growth goals with our coaches. Build a personalized sales and marketing playbook rooted in our methodology based on 20 years experience. Get returns fast.

Learn more about Keap’s playbook

Example of migration workflow

Free migration

Switching to a new platform can be scary. We offer custom, free migration from these platforms: ActiveCampaign, AWeber, ConstantContact, HubSpot, MailChimp, and Ontraport.

Learn more about free migration

Agency 6b

"With Keap's follow-up, I was able to grow my business 233% in just 3 months."

VIX Reitano - Agency 6b

Impact Branding

“The investment each month, compared to what I would be spending to hire two or three more people, its hands down a better decision.”

Natasha Davis - Impact Branding

Keap pricing and plans


For growing businesses with sales and marketing automation needs. Save time and grow sales with one simple platform. Easily capture, organize, and nurture leads, automate your sales and marketing, and take payments online.

$159 /mo

Try free


For established businesses with teams that need a robust CRM solution. Power your growth with advanced marketing and sales automation, customizable campaigns, ecommerce, and app integrations.

$229 /mo

Try free

Frequently asked questions

  • What is Keap?

    Keap provides its users with an all-in-one CRM with sales and marketing automation to help you win more business. Keap has a plan for all businesses ready to hit the next level of growth:

    Pro—For growing customers with custom needs—create automated, repeatable sales processes and marketing campaigns to save time and grow sales.

    Max—For established businesses with teams that need a robust CRM solution—power your growth with advanced marketing and sales automation, customizable campaigns, ecommerce, and app integrations.

  • Why choose Keap?

    Entrepreneurs are our entire focus. Our CRM and sales and marketing tools help you save money and get more done with less work so you can grow your business. We also provide strategy, support, and coaching to help you grow at any stage of your business.

  • How does Keap help me win more business?

    Keap products help you organize all your information, provide quick follow-up with leads, and close more sales. You’ll also simplify your work day by automating tasks, get paid faster, and impress your clients with your incredible efficiency.

  • How does Keap help me stay up-to-date with new Keap features and product improvements?

    You’ll always be in the know. We send regular video Release Reports explaining our new features and updates. We also offer many blogs, podcasts, live demos, and product guides to keep you fully informed about the latest product news.

  • I don’t know where to begin to grow my business. Can you help?

    A great way to start strong is our Lifecycle Automation Assessment. This process compares your business against other industry top performers and uncovers the strengths and gaps of your business. Utilizing the information you’ve provided, we’ll evaluate your business across nine separate phases of the Lifecycle Automation framework, so you can identify and profit from potential growth opportunities.

  • How does Keap compare with other companies?

    With Keap, you get a true all-in-one CRM and sales and marketing automation solution versus a number of band-aid fixes that falsely claim to offer everything. Running your business with Keap saves money and supports your growth. Many other solutions require purchasing multiple single-purpose tools to even get close to Keap's all-in-one capabilities. Also, entrepreneurial small businesses (not enterprises) are our sole focus, so you’ll never feel lost in the crowd.

  • How do I switch from a competitor to Keap with ease?

    We’ve got you covered. Our Keap Migration Team handles all the heavy lifting. Once you sign up, our team of experts can help migrate your current campaigns, automations, email templates, deals, landing pages, web forms, and opted-in contact data for free.*

  • My current CRM provider offers limited payment options. Can Keap do better?

    Keap offers more ways to get paid than almost any other company. These payment options include PayPal, WePay, and Stripe. Payment options for our international customers include Stripe and eWay.