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Growth  |  3 min read

Business Busy vs. Successful

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Clate Mask

Getting strategy right is one of the three pillars of small business success (leadership and automation being the other two legs of the stool). But strategy is an elusive, misunderstood thing. In its simplest form, strategy helps you achieve the company goals by focusing on and leveraging what you’re good at.

In other words, strategy is the “how” of reaching your goals. 

I’ve blogged before on the process for determining your “how.” I’m sure I’ll blog more about that in the future. But today, I want you to think about whether your “how,” your activity, is actually helping you reach your goals. 

I see this over and over again in small business. People are busy doing activities, feeling accomplished because of their business. And yet they don’t reach their goals. Why? Because all of that busyness is not tied to the goals. As a result, the activity does not lead to success. 

By the way, the bigger your business gets, the more difficult it is to tie everyone’s activities to the top three goals of the company. I see it every day in our own business. This is something we are working hard at right now inside the walls of Infusionsoft. 

So, whatever your “how” is, for the sake of your success, please make sure your activities, and the activities of all your employees, are tied to the goals of the company. If they are, you’ll get small business success. If they’re not, you’ll just end up with small busyness, without the success.

SBS Idea of the Day: Look at your calendar this week. How many of your appointments and activities were not tied to your top three company goals? Right now, eliminate something from next week’s calendar that is not tied to your top three goals and replace it with something that is. Repeat the process. Constantly evolve your activity to be tied to your goals.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder