stacks of cash

01.28.2019

Growth  |  2 min read

Yes, Cash is (Still) King

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Clate Mask

For decades, the common refrain in business was, “Cash is king.”

In the new digital world, you commonly hear, “Content is king." 

I’ve been known to say in the software world, “Usage is king.”

But the fact is, cash is still king. If you’ve ever doubted that, just notice what happens when your merchant account provider holds back your cash for some (usually completely illegitimate) reason. It’s a seven-alarm fire. Because cash really is king.

If your blog temporarily stops working (content) or your customers temporarily stop using your product (usage), it’s problematic, but you can survive. On the other hand, cut off the cash and you’re toast 

Because cash really is king.

This topic is top of mind for me this morning because yesterday I was talking to one of our product managers about a feature we introduced a couple months ago in our payments solution to help customers collect cash more effectively. It’s a simple little feature called “Account Updater” that automatically updates expired credit cards. Every month, a percentage of your customers’ cards expire and it becomes difficult to collect the cash. With Account Updater, Infusionsoft Payments customers don’t have to worry about it.

Pardon the commercial. I don’t mean for this to be an ad. I was just stoked to find out yesterday that since we introduced Account Updater, our customers have been adopting Infusionsoft Payments at a faster pace and they’re loving this feature. 

And who wouldn’t?  Because cash is king.

SBS Idea of the Day: Whether you do it manually or automatically, put in a monthly process for updating the credit cards in your system that are due to expire next month. Mathematically, about 8 percent of your customers’ cards are going to expire next month. If you’re counting on your customers to update their information with you, cash will slip through the cracks of your business.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder