person on top of mountain achieving goals

01.28.2019

Growth  |  3 min read

A Solid Commitment to Goals

Created with Sketch.

Clate Mask

I got an email from a long-time customer the other day. He reminded me that seven years ago when he started using our software, he told me he would “double his sales” and work from the beach whenever he wanted. Now, seven years later, he has doubled his business a few times, is well over a seven-figure business, and is enjoying life with his wife more than ever before.

He sent me his annual sales growth by year, which showed consistent growth of 30 percent-plus. He’s profitable, has more free time and is able to travel like he wants.

As you might imagine, I’ve talked to many entrepreneurs who say they’re going to grow like crazy and find their freedom. Many never make it. Some do—like Ian, my friend who emailed me the other day.  The statistics say less than 5 percent will make it. But, what’s on my mind this morning isn’t statistics.  It’s Ian. It’s the things he’s done to get there.

Ian, like all seven-figure business owners, has done a few things entrepreneurs everywhere can learn from:

  • He was clear on his goals and commitment to his goals, way back in 2007 when I met him.
  • His reasons for building the business were a constant motivation. He and his wife have a “why” bigger than the “what.”
  • He wasn’t looking to get rich quick; he was willing to sustain his effort over time.
  • He consistently put in the work to effectively market and sell his product.
  • He looked for ways to automate everything he could to grow revenue AND profits.

I love seeing the success stories. I am fortunate to hear the stories of small business success every day.  There are common threads running through each story. The most common of all is the first point I mentioned above: clear goals and commitment to those goals.

SBS Idea of the Day: Are you looking at your goals every day? The ones I asked you to write down and make crystal clear a couple weeks ago? If you haven’t done it and you aren’t committed to the goals, you are missing the most important common denominator of successful small businesses.

 

Free Email Templates: 10 Emails You Need to Close a Sale - Download Now

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

Loading spinner Loading spinner

You may also like

{{ record.displayCategory | smartCapitalize }} | min read

 
Before you go...

Get fresh small business insights and ideas delivered weekly to your inbox.

Loading spinner Loading spinner
Subscribe to our weekly newsletter!
Loading spinner Loading spinner

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2018 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder