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01.28.2019

Growth  |  2 min read

Just Figure It Out

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Clate Mask

On the SBS Podcast, the other day, Scott and I interviewed a successful entrepreneur who described the secret to his success. He used a familiar phrase that my parents used so many times with me while I was growing up.

He said his ability to grow the company to nearly $5 million in annual revenue came down to two characteristics. First, humility. And second, the drive and belief that he could “figure it out,” no matter what challenge he was facing.

Actually, the two characteristics go hand in hand. We have to be humble enough to recognize we don’t know the answer. And we have to be tenacious enough to go figure it out.

I distinctly remember my mom telling me many times, after giving me a task that I “couldn’t” complete for some reason, “Figure it out—that’s part of the job.” That’s a great phrase. Every entrepreneur knows that figuring it out is part of the job. Every good employee knows that “figuring it out” is part of the job.

You get paid for delivering results. If you’re feeling stuck, dig in, do the hard work, and figure it out.

SBS Idea of the Day: Go listen to the SBS Podcast. The entrepreneurs Scott and I interview tell their stories and share some golden nuggets along the way. Scott and I share some pretty good stuff, too. You can go here to listen.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder