Action figures close-up. Toy soldiers following their leader.

01.28.2019

Growth  |  3 min read

Leaders - Take Ownership

Created with Sketch.

Clate Mask

Every day, we hear and read stories of situations where a low-ranking employee or team member makes a mistake, causes a problem, or gets out of line. The boss, manager, or coach is quick to avoid blame, pointing out that the infraction was the result of the guilty individual’s own poor choices or behavior.

What’s wrong with this picture?

The effective leader recognizes that everything that happens under her watch is her responsibility.  Everything. She takes ownership of the mistake, finds out what caused the problem and takes step to prevent the problem from taking place in the future. The book “Extreme Ownership” calls this behavior by enlightened leaders, well, “extreme ownership.” The book details the practices of the U.S. Navy SEALS, pointing out all of the ways the SEALS must practice extreme ownership to win their battles.

In business, the principle of extreme ownership plays out every day. If you’ve got employees, when your customer complains about a delayed product launch, sub-par service or miscommunication, you could pass the buck to the employee who made the mistake. Or, you could do what your customer wants you to do: own the problem, take accountability for it, and fix it.

Now, what if the problem was TOTALLY out of your control, caused by a supplier upstream, a power outage or an act of God? Your customer wants you to do the same. “Extreme Ownership” calls for you to take responsibility for everything.  And when you do, your employees will notice. They will begin taking extreme ownership. Your partners and customers will appreciate it. And your reputation will grow. You will be recognized as a great leader, but only if you’re willing to step out of your comfort zone and take extreme ownership.

SBS Idea of the Day: Look back at the last time something went wrong in your business. Who took the responsibility for it? If you didn’t squarely own it, there’s an opportunity for you to strengthen your company by accepting ownership of the problem, figuring out the root cause, and taking steps to prevent it from happening again.

 

Marketing for Service Providers - Download Now

Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

Loading spinner Loading spinner

You may also like

{{ record.displayCategory | smartCapitalize }} | min read

 
Before you go...

Get fresh small business insights and ideas delivered weekly to your inbox.

Loading spinner Loading spinner
Subscribe to our weekly newsletter!
Loading spinner Loading spinner

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2018 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder