two women playing basketball


Growth  |  2 min read

How to Leaving a Legacy

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Most business owners are building a lifestyle business. They want to offer their solutions to customers, run a profitable business, and enjoy life. Of course, that's much easier said than done and many business owners make it harder than it needs to be because they don't automate their business. But that's not the focus of today's topic. 

Today, I'm thinking about the legacy we leave as business owners. Have you thought about that? What are you going to be known for? What contributions will you make? How will you be remembered?

I'm thinking about this because Pat Summit, the legendary coach of the University of Tennessee women's basketball team passed away yesterday. Coach Summit won eight national championships while coaching the team for nearly 40 years. She was a fiery competitor, effective teacher, and demanding mentor. She got the best out of her players and they loved her.

Pat Summit.jpeg

Bigger than all of that, she changed women's basketball and women's sports, giving meaning to Title IX and an opportunity to girls everywhere. For her efforts, she earned the highest Medal of Honor a civilian can receive.

Now, whether or not you're a women's basketball fan or a Title IX advocate, I think we can all agree she left a heck of a legacy. 

All of us leave a legacy of some sort. As business owners, we have a great opportunity to leave a meaningful, lasting legacy. And I've found that when we focus on the legacy we want to leave and execute to that vision, our businesses are more likely to succeed. 

SBS Idea of the Day: If you haven't clarified your vision for the company, take the time to do it. It will give profound meaning and purpose to your daily work and keep you from getting stuck in a rut.

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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder