Yesterday, I wrote about the power of focus. I talked about the tendency entrepreneurs have to follow every opportunity instead of honing in on the most important thing that will propel their success. During our Elite Mastermind meeting yesterday, we discussed two techniques that help entrepreneurs focus, one on a macro/company level and one on a micro/individual level.
Macro Focus Tool—Measure new opportunities against your purpose, values, and mission. If the opportunity takes you away from those three things (which I refer to collectively as a company’s vision), don’t do it.
Micro Focus Tool—The ICE exercise. I’ve written about this before. The idea is to focus on what you do best and delegate, defer, or delete the rest. Entrepreneurs would do well to memorize that little poetic nugget—“Focus on what you do best and delegate, defer, or delete the rest."
Focus brings success. Focus is the heart of strategy. When you focus on what you do best as a company and as an entrepreneur, your business will grow.
SBS Idea of the Day: Go through the ICE exercise. Do it every quarter to continually evaluate and improve your focus and effectiveness.