glasses on a table making a clear vision

01.28.2019

Growth  |  2 min read

Here's to More Power (of Focus) to You

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Clate Mask

Yesterday, I wrote about the power of focus. I talked about the tendency entrepreneurs have to follow every opportunity instead of honing in on the most important thing that will propel their success. During our Elite Mastermind meeting yesterday, we discussed two techniques that help entrepreneurs focus, one on a macro/company level and one on a micro/individual level.

Macro Focus Tool—Measure new opportunities against your purpose, values, and mission. If the opportunity takes you away from those three things (which I refer to collectively as a company’s vision), don’t do it.

Micro Focus Tool—The ICE exercise. I’ve written about this before. The idea is to focus on what you do best and delegate, defer, or delete the rest. Entrepreneurs would do well to memorize that little poetic nugget—“Focus on what you do best and delegate, defer, or delete the rest." 

Focus brings success. Focus is the heart of strategy. When you focus on what you do best as a company and as an entrepreneur, your business will grow. 

SBS Idea of the Day: Go through the ICE exercise. Do it every quarter to continually evaluate and improve your focus and effectiveness.

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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

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Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder