runner crossing the finish line


Growth  |  2 min read

Success is a Choice

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Clate Mask

Last night, my wife and I had dinner with an employee and his wife who have been with Infusionsoft for over 10 years. We reminisced about the early days of struggle and sacrifice when we weren’t sure if the business would survive. We talked about the challenges all small businesses face in their first couple of years.

After that conversation, I have two thoughts for you:

1. You are not alone. All small businesses go through the struggles.  All of them.  Most people don’t have or do what it takes to achieve success. During our dinner last night, we talked about business owners we know who didn’t make it. We talked about business owners who are still in day-to-day survival. We also talked about entrepreneurs who pushed through the early struggles and achieved success. Though many businesses eventually achieve success, the struggle for success is universal to small businesses.

2. You can do it! The whole conversation made me grateful for you, and for every business owner out there striving to make it work. My thoughts this morning are simple: keep going, keep working at it, keep pursuing success. But, do it with determination, grit, and belief.  You will make it, as long as you win the battle of belief in your own mind.

The line between success and failure in small business runs right down the center of your brain. Part of your brain tells you every day that you can’t do it. The other part tells you every day that you can.  Which part do you listen to?

SBS Idea of the Day: It really is true that whether you believe you can or you believe you can’t, you’re right. Choose success, and you will achieve it.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder