pile of hundred dollar bills

01.28.2019

Growth  |  2 min read

A 7-figure Business

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Clate Mask

Many entrepreneurs I’ve talked with have a dream of getting to a million dollars in sales per year. It’s a worthy and lofty goal. Fewer than 7 percent of today’s businesses in the United States generate a million dollars in sales, according to our Small Business Market Survey. And when you consider the many millions of businesses that get started and fail, the percentage of businesses that ever get to seven figures is paltry indeed.

I love seeing entrepreneurs get to stage four, the seven-figure business, for a few reasons:

  • They have enough money to buy and do the things they want
  • They are able to go on vacation and take time away from the business without it falling apart
  • Their friends and families finally stop bugging them and are proud of them
  • The local critics are silenced (Oh, man, I freakin’ LOVE this!)
  • They are proud of their accomplishments and begin to think bigger

I love working with these entrepreneurs because their experiences make them wise and confident, while their opportunities make them excited and optimistic. I spend a lot of time with entrepreneurs who’ve reached stage four. There’s one common denominator I see in every one of them: They have learned to market effectively.

SBS Idea of the Day: If you are serious about reaching seven figures, become a student of direct response marketing. Reading books by experts, including Ryan Deiss and Jim Collins, is a great place to start. 

For more insights from Clate, check out Clate's Corner on the Infusionsoft Knowledge Center.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder