baby chick and broken egg


Growth  |  3 min read

So Which Actually Came First: The Chicken or the Egg?

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Clate Mask

Last week, I was speaking to a group of 90 customers who were in our offices for Infusionsoft University. I love speaking with our customers and I meet with the InfusionU attendees every chance I get. When I meet with them, I always ask the attendees to raise their hands if they’re solopreneurs (stage one), new employers (stage two, with two or three employees), steady operations (stage three, with four to 10 employees), seven-figure businesses (stage four, with 11–25 employees), or growth companies (stage five, with 26–100 employees).

The interesting thing is that the attendees always skew toward later stage companies, despite the fact that 80 percent of our customer base is in stages one, two, and three.

At first, I figured that was because the later stage companies can afford to send people to training events, and I suppose there’s some truth to that.

But the more I’ve observed our customers over the years, the more I think there’s just as much truth to the notion that successful businesses invest in training. 

I always point out this phenomenon to InfusionU attendees. I acknowledge them all for investing in training. And I ask them the following question: “Do these businesses invest in training because they’re bigger, or are they bigger because they invest in training?"

I’m sure it’s some of both. But the more time I spend helping small businesses succeed, the more I believe they succeed because they invest in training.

SBS Idea of the Day: What’s the last training course you attended? What’s the next training course you’ll attend? Find a training course today. And if you’re an Infusionsoft customer, come to our next InfusionU course. You won’t be disappointed.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder