wood being chopped with a small ax

01.28.2019

Growth  |  2 min read

So There's Wood to Chop

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Clate Mask

My CFO says we have “wood to chop” whenever we have a lot of work to do. Well, when it comes to sales and marketing, small businesses have wood to chop.

That’s why we invented Infusionsoft—to help small businesses get their sales and marketing work done efficiently. We created an automation engine to spare small businesses the back-breaking work of manually doing their sales and marketing. We gave them a chainsaw instead of an axe.

Yet more often than I care to admit, our customers leave the chainsaw in the garage, so to speak. Some buy the software and don’t use it at all. Others use the software to organize contacts or even send broadcast emails. But they don’t use the powerful Campaign Builder and other automation features to help them grow sales and save time.

Sure, software can be intimidating, like a chainsaw. 

Yes, you must learn to use it properly, like a chainsaw. 

And, of course, you must maintain software, just like a chainsaw.

But the benefits are worth it. When you use sales and marketing automation software, you get the work done much faster with much less effort. It’s like using a chain saw instead of an axe. 

SBS Idea of the Day: If you’ve got Infusionsoft, flick on the chainsaw. If you don’t have Infusionsoft, check it out. Sales and marketing automation is the great game-changer for small business success.


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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder