By June Bulnes
In part four of our series we are discussing how to analyze options and find small business solutions for your case studies so that you can leverage those results on your company website, blogs and other forms of social media. This will help your customers and prospects learn about your business and help generate more leads and sales.
At this point of the case study process you’ve already established what the challenge or challenges are that you want to focus on, and what you want to continue doing is using a simple writing style to determine your options and solutions so that it’s easier to understand and showcase once you’re finished.
Step 4: Analyzing Options and Identifying Solutions
It’s important to recognize that when writing a case study to promote your small business, the solution to the challenge or problem presented is probably you! (Your company, product or services) and because you already know what it is that your service or product can resolve, you can feel free to elaborate in this section of the case study since this is usually the part that customers or prospects really care about.
Now, to showcase your solution(s) adequately, you can do a few different things:
- You can probably guess that I like bullet points (and yes, that’s a good option most of the time) but, because this section requires a little more explaining, I would suggest using bullet points only if you have a list of options or solutions you want to share.
- If you have multiple products or services (that you can provide to solve different challenges) you should go from the most important or complicated challenge to the least complicated one showing your best solution to the most complex issue first.
- Use quotes whenever they seem pertinent but as much as you can. You want to make sure you support your solutions with un-biased testimonials. Prospects will be more drawn to people who are not part of your company and customers will feel happy to see others are benefiting from your products or services.
- If you have graphics, feel free to show them here but leave the numerical results such as percentages or financial information for the last section of the case study called “The Results”.
You get the idea. You can be as specific as you want here so, if you want to list out the possible options first, then explain the solutions and mention how YOU and your business can do it all, that's great!
Remember, nothing is set in stone and you can be as creative as you want. Representing your business’ values and motto is good even if this is a case study, people love seeing that a company loves what they do and, of course, its customers.
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