megaphone showing


Marketing  |  3 min read

How to Design a Outstanding Call-to-Action Button that Gets Clicks

It's one of the smallest yet most important part of your company's website: the call-to-action (CTA).

CTAs should encourage potential customers to click, understand what they will get upon clicking and, ultimately, become your newest customer. By designing CTAs with those key points in mind, you will be well on your way to converting leads into happy, paying customers. Here are a few tips on creating compelling CTA buttons.

Size matters

Your CTA button should be about 20 percent wider than your company’s logo if the two images are in close proximity. The eye should be drawn to your CTA over your logo because the logo is really only there for branding purposes.


Jockeying for position

When using multiple CTAs, be sure that your primary CTA is larger than your secondary CTA.  When looking to capture a potential customer’s information, you want to make that CTA the most prominent so the prospect is drawn to it first. Try giving your CTA the appearance of floating on top of other graphics in order to grab a potential customer's attention.


Transparency is essential

Tell your users what they’re getting into by clicking on your CTA. Anticipate skepticism from those who have been burned before by clicking on a CTA that only led them to a page that required credit card information or a very long form to complete.  Be up front and specific; your prospects will appreciate it and likely take the action you had intended. Notice the descriptive and clear CTAs in this example:


“Out there” shapes

Don’t be afraid to get unique in the appearance of your CTA. Embrace non-traditional shapes, which, when combined with pops of color, will steer your potential customer towards your CTA. Check out the example from biz brand buzz below:




Was this post helpful?

Subscribe to our newsletter

Fresh small business insights and ideas delivered weekly to your inbox, gratis.

Loading spinner Loading spinner

You may also like

{{ record.displayCategory | smartCapitalize }} | min read

Before you go...

Get fresh small business insights and ideas delivered weekly to your inbox.

Loading spinner Loading spinner
Subscribe to our weekly newsletter!
Loading spinner Loading spinner

What you'll get from it:

As a thank you for subscribing, we'll send you a copy of our 2018 Small Business Marketing Trends Report with insights from over 1,000 surveyed business owners. The gifts just keep on coming.

4 Reasons to Subscribe:
  • Weekly tips to dominate sales and marketing

  • Expert small business resources that cost you zero dollars

  • We're focused 100 percent on small business success

  • Righteous GIFs

    GIF of Ferris Bueler principal's assistant

P.S. We'll never give out your information. We'll only use it to send you awesome content and resources, if you're cool with that.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder