Infusionsoft by Keap
vs.
ActiveCampaign

#1 All-in-one CRM by G2 Crowd

Built for growth minded small businesses

Robust, highly customizable CRM

1-on-1 New customer coaching

Three tier pricing with value add-ons

VS

#3 in all-in-one CRM by G2 Crowd

Built for internet marketers

Non-customizable CRM

Self-onboarding required

Three tier pricing with additional fees for contacts (Monthly pricing doubles with the addition of every 500 contacts)

Acquire more leads

Lead generation is one of the most important marketing functions for small businesses.

It requires the right strategy and technology, which is why Infusionsoft has built-in lead generation strategies with “plug and play” copy, templates, and workflows.

It’s easy to incorporate on your existing e-commerce site, build beautiful landing pages, and plug right into your social media.

Strategies

Infusionsoft offers a library or pre-built strategies with starter copy and a guide that users can identify which strategies will be the most impactful for their business.

Image of Infusionsoft strategy guide

No pre-built strategy or starter copy.

Users must endure the time-consuming process of creating everything from scratch.

Image of ActiveCampaign new campaign page

Landing pages with Infusionsoft, the simple alternative

Drag and drop images, videos, lead forms, and other elements to the template to create stunning, on-brand designs. Infusionsoft’s landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.

Active Campaign does not offer landing pages. Users are required to purchase a separate landing page solution as well as 3rd-party integration software.

These purchases can inflate your fees anywhere from $25 to as high as $325 per month.

Presidential Pools quadruples lead generation

Picture of Presidential Pools

In over 25 years of doing business, Presidential Pools and Spas has grown to become the largest contractor of its kind in the state of Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k

Turn leads into customers

Easily deliver your sales and marketing message to the right person at the right time.

Infusionsoft’s powerful customer relationship management (CRM) platform offers one convenient place to manage all client activity.

Marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all in a fraction of the time it takes using Active Campaign.

Picture of Infusionsoft campaign builder

Campaigns typically require 30% more steps to be built in ActiveCampaign vs. the Infusionsoft Campaign Builder.

Additionally, the user must build marketing automation process in separate marketing modules—an overly complicated process even for experienced marketers and technical systems professionals.

ActiveCampaigns linear campaign builder restricts viewing of the full campaign. As a campaign is being created users are required to work through a wizard and execute dozens of complex steps.

Picture of ActiveCampaign campaign builder

Easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Built-in A/B testing (or split testing) functionality compares up to five email variations at once.

The Infusionsoft platform has 99.9% email deliverability and is best in class in inbox deliverability at 84% (3 month average). Your customers receive your emails in their inbox, not a spam or junk folder.

Active Campaign offers email templates in their email builder. The builder is slow to load and far less intuitive. A deep knowledge of design is required.

ActiveCampaign inbox deliverability is the lowest in the industry at 65% (3 month average).

Hear and Play goes Digital

Picture of Jermaine Griggs

Jermaine Griggs was hindered by clunky, manual business tools. Enter Infusionsoft, who helped him:

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%

All your client info accessible in an instant

Infusionsoft’s contact records, sales pipeline, and task management is easy to use and intuitive.

Lacks listview editing capabilities and custom reporting. This lack of listview editing capabilities slows down the user and creates inefficiencies especially when users are prospecting or working through lists.

LKR Social Media intelligently scales growth

Picture of Laura Roeder

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Infusionsoft, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000

Manage online and off-line payments all in one place

You can collect payments with both Infusionsoft and Hubspot, but one is much easier to use than the other.

With Infusionsoft, you can take payments online, manually enter them through the CRM, send quotes, invoices, and more.

Active Campaign does not offer payment solutions.

Automation adds up for Math Plus Academy

Picture of Raj Shah

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%

So, which platform would you choose?

Infusionsoft by Keap pioneered CRM and marketing automation in 2001 and is trusted by over 200K small business users to scale and grow their marketing and sales. Infusionsoft was recently ranked #1 all-in-one CRM by G2 Crowd.

Infusionsoft outperforms in numerous categories and offers high-value features, like landing pages and payment processing, that are non-existent in ActiveCampaign. ActiveCampaign users will incur additional expenses by having to purchase third party solutions and integration tools. Businesses that need to work through large lists of prospects or customers, Active Campaigns CRM interface will slow the user down due to the lack of inline editing with inlist view.

Everything in one place just makes sense. If you need to work through lists of leads and customers in an efficient manner, Infuionsoft is the ideal solution. Lastly, with best-in-class email deliverability, you can be assured that your marketing emails will get into your customers’ inboxes, not junk and spam folders, 84% of the time.