Infusionsoft vs.
ActiveCampaign

Infusionsoft and ActiveCampaign offer similar solutions for small businesses looking to organize customer data, automate tasks and communications, follow up with leads, and personalize marketing messages. Infusionsoft includes more features for less cost per month.

How Infusionsoft stacks up

Infusionsoft ActiveCampaign
CRM Included Included Included Included Included Included Included Included $178/month
Marketing automation Included Included Starts at $20/month
(integration required)
Not available Included Included Not available Starts at $25-80/month
(integration required)
$204-$259/month
(with integrations)
Invoicing Included Starts at $20/month
(integration required)
Sales forecast reports Included Not available
Sales pipeline automation Included Included
Chat support Included Included
Phone support Included Not available
Unlimited landing pages Included Starts at $25-80/month
(integration required)
Total monthly cost $178/month $204-$259/month
(with integrations)

Infusionsoft features

Infusionsoft is the most powerful and customizable platform for your growing business with features to streamline your sales and marketing processes while eliminating the need for more costly apps.

Sales forecast reporting

Pre-built automation sequences

World-class landing page builder

What people are saying

"Infusionsoft's automation possibilities are amazing. It goes way past simple platforms like Aweber, Mailchimp, Constant Contact and even ActiveCampaign."

Prabdeep Singh
Capgemini
via Software Advice

"Infusionsoft really has the best application where you really get it all under one hood. From landing pages, web form, CRM, and even e-commerce are all here."

Wayne Law
InBiznez
via Software Advice

"I like that it has the capabilities of a larger CRM but isn't as complicated as an IBM similar product may be. Easy to import contacts from email services like Mail Chimp and Constant Contact."

Jessica T

via G2 Crowd

The Infusionsoft difference

New ActiveCampaign users report that they must start from scratch in building a contact record, and that overall setup is cumbersome and time consuming.

Starting with Infusionsoft is easy

Fully customizable contact records give you and your team a true line of sight into the latest status on tasks, sales opportunities, and email results.

One place to manage the everyday

Infusionsoft users can customize a quick view of the contact record to show the most pertinent information, make changes, and trigger automation—all in one place.

ActiveCampaign requires users to change screens and open the full contact record to view information or make edits, slowing you down and negatively impacting your productivity.

Infusionsoft users can customize a quick view of the contact record to show the most pertinent information, make changes, and trigger automation.

More about CRM

A customized marketing automation experience

Infusionsoft and ActiveCampaign offer a drag-and-drop builder to create a custom sequence of automated emails and actions.

This is where the similarities end.

ActiveCampaign provides a menu of automation conditions that must be arranged in a linear format.

Infusionsoft’s Campaign Builder is a dynamic canvas with tools for building complex, multi-step automation sequences.

Campaign Builder allows you to concentrate on specific business goals with automation triggered by customer behaviors like email link clicks and website visits and form fills, providing more flexibility than ActiveCampaign.

Infusionsoft Marketplace

Choose from hundreds of free, pre-built automated campaigns used by thousands of businesses. Just download, personalize, and publish.

More about marketing automation

Need leads? Try the built-in landing page builder.

ActiveCampaign does not offer a landing page builder, leaving you to pay for a third-party app to capture leads through landing pages.

Every Infusionsoft app includes a landing page builder, standard. Landing pages features a drag-and-drop builder, so anyone can create and publish professional, mobile responsive pages in minutes. Even without any design experience.

  • Choose from dozens of purpose-built templates and thousands of royalty-free images
  • Create mobile optimized pages that convert on any device
  • Instantly funnel contacts into automated campaigns
  • Industry-leading page load speeds
  • No manual work or coding required

Connect your tech

Infusionsoft integrates with over 215 apps, while ActiveCampaign connects with around 150. More integrations means greater power, customization, and efficiency for your business to the platform.

Infusionsoft serves as the hub for all of your systems:

  • Email
  • E-commerce
  • Accounting
  • And more
More about integrations

Integrates with the apps you use most.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder