Infusionsoft by Keap vs. Hubspot

Costs a lot less

Built for small businesses with all levels of marketing skills

Business management software designed to bring order to your marketing and sales processes

No prior marketing knowledge required

Make money immediately with an easy-to-use, customizable platform

VS

At least 3x more with hidden fees

Built for experienced marketers

Inbound marketing software designed for marketing teams

Advanced knowledge of marketing technology required

Requires new processes and integrations to get started successfully

Acquire more leads

Lead generation is one of the most important marketing functions for small businesses.

It requires the right strategy and technology, which is why Infusionsoft has built-in lead generation strategies with “plug and play” copy, templates, and workflows.

It’s easy to incorporate on your existing e-commerce site, build beautiful landing pages, and plug right into your social media.

Hubspot offers the technology to create a content management system (CMS), build landing pages, and plug into social media, but the user is required to develop strategies on their own.

Landing pages with Infusionsoft, the simple alternative

Drag and drop images, videos, lead forms, and other elements throughout the template to give users the ability to create stunning, on-brand designs as they build. Another big time-saver, Infusionsoft’s landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.

Hubspot landing pages are harder to build

The Hubspot landing page builder is designed for marketing and tech professionals with specialized skills. Additionally, the platform requires users to create individual modules on each page, adding more time to a task that demands speed.

Presidential Pools quadruples lead generation

Picture of Presidential Pools

In over 25 years of doing business, Presidential Pools and Spas has grown to become the largest contractor of its kind in the state of Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k

Turn leads into customers

Deliver valuable, accessible marketing content to the right leads at the right time.

Infusionsoft’s smart customer relationship management (CRM) platform offers one convenient place to manage all client activity and view analytics throughout the customer journey. The platform’s marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, website activity tracking, lead scoring and more—all from a simple drag-and-drop interface.

Hubspot requires the user to formulate complex strategies and create processes within their CRM. What’s more, you have to build a marketing automation process into separate marketing modules—an overly complicated process even for experienced marketers and technical systems professionals.

Infusionsoft offers easy-to-use email templates that can be quickly customized, launched, and optimized on the fly. The built-in A/B testing (or split testing) functionality compares up to five email variations at once so you can see which performs best.

Hubspot requires the user to formulate complex strategies and create processes within their CRM. What’s more, you have to build a marketing automation process into separate marketing modules—an overly complicated process even for experienced marketers and technical systems professionals.

Hear and Play goes Digital

Picture of Jermaine Griggs

Jermaine Griggs was hindered by clunky, manual business tools. Enter Infusionsoft, who helped him:

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%

Be better Organized

Both Infusionsoft and Hubspot offer a robust CRM and marketing automation platform. They’re ideal for contact management, follow-up, sales pipeline automation, and app integrations. Where they differ is where it counts.

Infusionsoft includes pre-built reporting, analytics and easy to configure customizable dashboards.

The Hubspot dashboard is also customizable, but requires a high level of technical expertise.

LKR Social Media intelligently scales growth

Picture of Laura Roeder

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Infusionsoft, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000

Get Paid Faster

You can collect payments with both Infusionsoft and Hubspot, but one is much easier to use than the other.

With Infusionsoft, you can take payments directly through the CRM and send customers payment due reminders automatically based on their actions. You can also build your own shopping cart, order forms and so much more with Infusionsoft by Keap ecommerce.

Hubspot requires an integration with an outside e-commerce provider.

Pricing

Both Infusionsoft and Hubspot’s pricing is based on the size and usage of the business.

Hubspot becomes expensive at a much faster rate as the contact database grows. In most cases, Hubspot will cost at least 300% more than Infusionsoft.

Automation adds up for Math Plus Academy

Picture of Raj Shah

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%

So, which CRM should you choose?

Both Infusionsoft and Hubspot are great platforms where users can build, manage, and launch robust sales and marketing programs. Infusionsoft is built for a true small business who wants to create order, save time, and grow revenue. Hubspot is built for marketing experts or businesses with a full marketing staff.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder