Infusionsoft by Keap

Best for service providers, online businesses, retailers, contractors, real estate agents and other entrepreneurs and small businesses who want to grow

Sales and marketing automation software designed to increase revenue, save time, and organize all your business data

For businesses that want to simplify their workflow and grow sales fast


Best for freelancers, contractors and small online businesses

Email Marketing Software designed to keep lists of contacts and send email broadcasts

For businesses who want to send emails

Acquire more leads

Lead generation is one of the most important marketing functions for small businesses.

It requires the right strategy and technology, which is why Infusionsoft has built-in lead generation strategies with “plug and play” copy, templates, and workflows.

It’s easy to incorporate on your existing e-commerce site, build beautiful landing pages, and plug right into your social media.

Mailchimp users can create basic landing pages and webforms with limited functionality and customization. The platform offers basic guidance through the implementation process.

Landing pages

Landing pages with Infusionsoft, the simple alternative

Drag and drop images, videos, lead forms, and other elements throughout the template to give users the ability to create stunning, on-brand designs as they build. Another big time-saver, Infusionsoft’s landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.

Picture of landing pages with Infusionsoft

Landing pages with Mailchimp, very basic

The MailChimp landing page platform is rudimentary. Users are limited to fill-in-the-blank form set-up and basic image replacement.

Picture of landing pages with Mailchimp

Presidential Pools quadruples lead generation

Picture of Presidential Pools

In over 25 years of doing business, Presidential Pools and Spas has grown to become the largest contractor of its kind in the state of Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k

Turn leads into customers

Deliver valuable, accessible marketing content to the right leads at the right time.


Infusionsoft’s smart customer relationship management (CRM) platform manages all your client activity in one place and provides you with full-view analytics throughout the customer journey. The platform’s marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.

Mailchimp stores your customer data in their database where a user can, depending on their plan, store collected contacts and segment them into lists.Because Mailchimp's primary functions involve email marketing, the user is left with little to no database management and organizational functions.

Email Templates

Infusionsoft offers easy-to-use email templates that can be quickly customized, launched, and optimized on the fly. The built-in A/B testing (or split testing) functionality compares up to five email variations at once so you can see which performs best. You can also trigger user actions, such as tasks or to dos based on the performance of an email.

Mailchimp offers easy-to-use email templates that can be quickly customized, launched and optimized on the fly. The built-in A/B testing (or split testing) functionality can compare 2 emails at a time.

Hear and Play goes Digital

Picture of Jermaine Griggs

Jermaine Griggs was hindered by clunky, manual business tools. Enter Infusionsoft, who helped him:

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%

Be better Organized

Infusionsoft is a full suite of tools designed to keep a business organized that includes a robust CRM for contact management, pipeline management, task management and workflow automation. This combination of sophisticated yet easy-to-use tools creates order in your business and keeps you organized.

Mailchimp offers a database where a user can store collected contacts and segment them into lists. To do more, you’ll need to integrate a third-party CRM to perform any lead follow-up or additional organizational tasks.

LKR Social Media intelligently scales growth

Picture of Laura Roeder

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Infusionsoft, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000

Get Paid Faster

Infusionsoft offers the built-in functionality needed to send invoices, process credit card payments, and gather valuable revenue statistics.

Infusionsoft invoicing

Mailchimp requires a wide variety of third-party integrations to accomplish these kinds basic tasks.

Mailchimp invoicing

Automation adds up for Math Plus Academy

Picture of Raj Shah

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.

  • Time spent on billing dropped 85%
  • Shopping cart simplified orders
  • Contest got 10x the expected entries

So, which platform do you choose?

Infusionsoft and MailChimp platforms are great platforms for users in need of launching email marketing campaigns at scale. Infusionsoft gives users far more followup, organization, sales and customization capabilities and gives small businesses more flexibility and insight into how their efforts are performing. MailChimp is solely a bulk email service.