Lead generation is one of the most important marketing functions for small businesses.
It requires the right strategy and technology, which is why Infusionsoft has built-in lead generation strategies with “plug and play” copy, templates, and workflows.
It’s easy to incorporate on your existing e-commerce site, build beautiful landing pages, and plug right into your social media.
Mailchimp users can create basic landing pages and webforms with limited functionality and customization. The platform offers basic guidance through the implementation process.
Drag and drop images, videos, lead forms, and other elements throughout the template to give users the ability to create stunning, on-brand designs as they build. Another big time-saver, Infusionsoft’s landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.
The MailChimp landing page platform is rudimentary. Users are limited to fill-in-the-blank form set-up and basic image replacement.
In over 25 years of doing business, Presidential Pools and Spas has grown to become the largest contractor of its kind in the state of Arizona.
Deliver valuable, accessible marketing content to the right leads at the right time.
Infusionsoft’s smart customer relationship management (CRM) platform manages all your client activity in one place and provides you with full-view analytics throughout the customer journey. The platform’s marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.
Mailchimp stores your customer data in their database where a user can, depending on their plan, store collected contacts and segment them into lists.Because Mailchimp's primary functions involve email marketing, the user is left with little to no database management and organizational functions.
Infusionsoft offers easy-to-use email templates that can be quickly customized, launched, and optimized on the fly. The built-in A/B testing (or split testing) functionality compares up to five email variations at once so you can see which performs best. You can also trigger user actions, such as tasks or to dos based on the performance of an email.
Mailchimp offers easy-to-use email templates that can be quickly customized, launched and optimized on the fly. The built-in A/B testing (or split testing) functionality can compare 2 emails at a time.
Jermaine Griggs was hindered by clunky, manual business tools. Enter Infusionsoft, who helped him:
Infusionsoft is a full suite of tools designed to keep a business organized that includes a robust CRM for contact management, pipeline management, task management and workflow automation. This combination of sophisticated yet easy-to-use tools creates order in your business and keeps you organized.
Mailchimp offers a database where a user can store collected contacts and segment them into lists. To do more, you’ll need to integrate a third-party CRM to perform any lead follow-up or additional organizational tasks.
Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Infusionsoft, LKR has:
Infusionsoft offers the built-in functionality needed to send invoices, process credit card payments, and gather valuable revenue statistics.
Mailchimp requires a wide variety of third-party integrations to accomplish these kinds basic tasks.
Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.
Infusionsoft and MailChimp platforms are great platforms for users in need of launching email marketing campaigns at scale. Infusionsoft gives users far more followup, organization, sales and customization capabilities and gives small businesses more flexibility and insight into how their efforts are performing. MailChimp is solely a bulk email service.