Lead generation is one of the most important marketing functions for small businesses.
It requires the right strategy and technology, which is why Infusionsoft has built-in lead generation strategies with “plug and play” copy, templates, and workflows.
It’s easy to incorporate on your existing e-commerce site, build beautiful landing pages, and plug right into your social media.
Mailchimp users can create basic landing pages and webforms with limited functionality and customization. The platform offers basic guidance through the implementation process.
Infusionsoft's strategy guide
Infusionsoft's form builder
Mailchimp’s form builder
Landing pages with Infusionsoft, the simple alternative
Drag and drop images, videos, lead forms, and other elements throughout the template to give users the ability to create stunning, on-brand designs as they build. Another big time-saver, Infusionsoft’s landing pages come preloaded with an image gallery featuring thousands of royalty-free photos and illustrations.
Landing pages with Mailchimp, very basic
The MailChimp landing page platform is rudimentary. Users are limited to fill-in-the-blank form set-up and basic image replacement.
In over 25 years of doing business, Presidential Pools and Spas has grown to become the largest contractor of its kind in the state of Arizona.
Increased new leads 400%
Lead close rate increased 2-3x
Upsell campaign generated $100k
Turn leads into customers
Deliver valuable, accessible marketing content to the right leads at the right time.
Infusionsoft’s smart customer relationship management (CRM) platform manages all your client activity in one place and provides you with full-view analytics throughout the customer journey. The platform’s marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.
Mailchimp stores your customer data in their database where a user can, depending on their plan, store collected contacts and segment them into lists.Because Mailchimp's primary functions involve email marketing, the user is left with little to no database management and organizational functions.
Infusionsoft offers easy-to-use email templates that can be quickly customized, launched, and optimized on the fly. The built-in A/B testing (or split testing) functionality compares up to five email variations at once so you can see which performs best. You can also trigger user actions, such as tasks or to dos based on the performance of an email.
Mailchimp offers easy-to-use email templates that can be quickly customized, launched and optimized on the fly. The built-in A/B testing (or split testing) functionality can compare 2 emails at a time.
Jermaine Griggs was hindered by clunky, manual business tools. Enter Infusionsoft, who helped him:
Quadruple his lifetime customer value
Reduce time spent working by 60%
Increase repeat sales by 80%
Be better Organized
Infusionsoft is a full suite of tools designed to keep a business organized that includes a robust CRM for contact management, pipeline management, task management and workflow automation. This combination of sophisticated yet easy-to-use tools creates order in your business and keeps you organized.
Mailchimp offers a database where a user can store collected contacts and segment them into lists. To do more, you’ll need to integrate a third-party CRM to perform any lead follow-up or additional organizational tasks.
Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.
Time spent on billing dropped 85%
Shopping cart simplified orders
Contest got 10x the expected entries
So, which platform do you choose?
Infusionsoft and MailChimp platforms are great platforms for users in need of launching email marketing campaigns at scale. Infusionsoft gives users far more followup, organization, sales and customization capabilities and gives small businesses more flexibility and insight into how their efforts are performing. MailChimp is solely a bulk email service.
Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.