Infusionsoft by Keap

Ranked #1 all-in-one CRM by G2 Crowd

Built for any small business

Trusted by over 200,000+ users

Interactive, highly customizable CRM

New customers get a dedicated coach for 1-on-1 onboarding


Ranked #16 all-in-one CRM by G2 Crowd

Built for online marketing businesses

18,000 users

CRM with limited functionality

New customers implement the software on their own, with no dedicated coach to help.

Acquire more leads

Lead generation is one of the most important marketing functions for small businesses.

It requires the right strategy and technology, which is why Infusionsoft has built-in lead generation strategies with “plug and play” copy, templates, and workflows.

It’s easy to incorporate on your existing e-commerce site, build beautiful landing pages, and plug right into your social media.

Both Infusionsoft and Ontraport offer the ability to create web forms, landing pages, and pre-built strategy templates.

Capture more leads with easy-to-create landing pages

Drag and drop images, videos, lead forms, and other elements throughout the pre-built templates to create compelling, on-brand designs in no time. Plus, Infusionsoft landing pages include pre-written copy templates that can be easily changed as well as thousands of royalty-free photos and illustrations.

Picture of landing pages with Infusionsoft

Ontraport landing pages are harder to create. Its page builder is functional, but requires users to have a moderate level of technical understanding to build a page. Also, there’s no strategy for copy nor is there a library of royalty-free images.

Picture of landing pages with Ontraport

Presidential Pools quadruples lead generation

Picture of Presidential Pools

In over 25 years of doing business, Presidential Pools and Spas has grown to become the largest contractor of its kind in the state of Arizona.

  • Increased new leads 400%
  • Lead close rate increased 2-3x
  • Upsell campaign generated $100k

A smart CRM that turns leads
 into satisfied clients

Deliver valuable, accessible marketing content to the right leads at the right time.


Infusionsoft’s smart customer relationship management (CRM) platform offers one convenient place to add and segment contacts, manage client activity, and view analytics throughout their journey.

Plus, the platform’s marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.

Screenshot of Infusionsoft campaign builder

Ontraport requires the user to formulate complex strategies and create processes within their CRM. What’s more, a marketing automation process has to be created for each campaign—an overly complicated process even for experienced marketers and technical systems professionals.

Ontraport’s linear campaign builder also has limitations in how you can view a full campaign on one screen.

Screenshot of Ontraport campaign builder
Email Templates

Infusionsoft’s easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Plus, built-in A/B testing (or split testing) compares up to five email variations at once so you can see which performs best.

Infusionsoft boasts impressive 99.9% email deliverability and 84% inbox deliverability rates (3-month average). This means recipients get your emails in their inbox—not a spam or junk folder—84% of the time.

Ontraport does not offer email templates or a true drag-and-drop builder. The user can pick from “block templates” for the header, footer and body, and the email building process requires previous knowledge of creating email templates.

Ontraport inbox deliverability is 82% (3-month average).

Hear and Play goes Digital

Picture of Jermaine Griggs

Jermaine Griggs was hindered by clunky, manual business tools. Enter Infusionsoft, who helped him:

  • Quadruple his lifetime customer value
  • Reduce time spent working by 60%
  • Increase repeat sales by 80%

Save time with a more intuitive platform

Both Infusionsoft and Ontraport offer a CRM and marketing automation platform. While Infusionsoft’s contact records, sales pipeline and task management is easy to use and intuitive, Ontraport's CRM interface seems disconnected from other aspects of the software. Ontraport's CRM lacks listview editing capabilities which can slow down the user and create inefficiencies.

LKR Social Media intelligently scales growth

Picture of Laura Roeder

Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Infusionsoft, LKR has:

  • Boosted annual sales from $100K to $800K
  • Gone from 2,000 to 85,000 leads
  • Grown its customer base from 200 to 6,000

It’s easier to manage your payments with Infusionsoft

With Infusionsoft, you can take payments directly through the CRM. Create quotes and invoices, and keep track of who has paid in the same tool that manages your contacts—all in one convenient place.

Ontraport offers the ability to build order forms, but requires you to integrate multiple systems to do so.

Automation adds up for Math Plus Academy

Picture of Raj Shah

Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.

  • Time spent on billing dropped 85%
  • Shopping cart simplified orders
  • Contest got 10x the expected entries

Infusionsoft vs. Ontraport:

Which is right for you?

Both Infusionsoft and Ontraport offer great platforms to help businesses automate workflows and grow. But the choice should be clear—here’s why Infusionsoft outranks Ontraport:

  • Infusionsoft by Keap was just ranked as the #1 all-in-one CRM by G2 Crowd, whereas Ontraport was ranked #16 in the same category.
  • Infusionsoft pioneered CRM and marketing automation back in 2001, and is trusted by over 200K small business users to scale and grow their marketing and sales.
  • Infusionsoft gives users the ability to use the CRM, automate marketing, and get paid faster all in one place—multiple tools not needed.
  • The Infusionsoft CRM is more customizable, the marketing features are far more user-friendly, and quotes and invoices ensure you always know where your revenue is coming from.
  • You can also rely on your marketing emails getting into leads’ and clients’ inboxes 84% of the time, which is best in class.