Lead generation is one of the most important marketing functions for small businesses.
It requires the right strategy and technology, which is why Infusionsoft has built-in lead generation strategies with “plug and play” copy, templates, and workflows.
It’s easy to incorporate on your existing e-commerce site, build beautiful landing pages, and plug right into your social media.
Both Infusionsoft and Ontraport offer the ability to create web forms, landing pages, and pre-built strategy templates.
Drag and drop images, videos, lead forms, and other elements throughout the pre-built templates to create compelling, on-brand designs in no time. Plus, Infusionsoft landing pages include pre-written copy templates that can be easily changed as well as thousands of royalty-free photos and illustrations.
Ontraport landing pages are harder to create. Its page builder is functional, but requires users to have a moderate level of technical understanding to build a page. Also, there’s no strategy for copy nor is there a library of royalty-free images.
In over 25 years of doing business, Presidential Pools and Spas has grown to become the largest contractor of its kind in the state of Arizona.
Deliver valuable, accessible marketing content to the right leads at the right time.
Infusionsoft’s smart customer relationship management (CRM) platform offers one convenient place to add and segment contacts, manage client activity, and view analytics throughout their journey.
Plus, the platform’s marketing automation capabilities make it easy to build personalized follow-up workflows that may include daily checklists, email marketing, and more—all from a simple drag-and-drop interface.
Ontraport requires the user to formulate complex strategies and create processes within their CRM. What’s more, a marketing automation process has to be created for each campaign—an overly complicated process even for experienced marketers and technical systems professionals.
Ontraport’s linear campaign builder also has limitations in how you can view a full campaign on one screen.
Infusionsoft’s easy-to-use email templates can be quickly customized, launched, and optimized on the fly. Plus, built-in A/B testing (or split testing) compares up to five email variations at once so you can see which performs best.
Infusionsoft boasts impressive 99.9% email deliverability and 84% inbox deliverability rates (3-month average). This means recipients get your emails in their inbox—not a spam or junk folder—84% of the time.
Ontraport does not offer email templates or a true drag-and-drop builder. The user can pick from “block templates” for the header, footer and body, and the email building process requires previous knowledge of creating email templates.
Ontraport inbox deliverability is 82% (3-month average).
Jermaine Griggs was hindered by clunky, manual business tools. Enter Infusionsoft, who helped him:
Both Infusionsoft and Ontraport offer a CRM and marketing automation platform. While Infusionsoft’s contact records, sales pipeline and task management is easy to use and intuitive, Ontraport's CRM interface seems disconnected from other aspects of the software. Ontraport's CRM lacks listview editing capabilities which can slow down the user and create inefficiencies.
Laura Roeder is a born strategist, with an entrepreneurial spirit that's enabled her to blow past her business goals. With Infusionsoft, LKR has:
With Infusionsoft, you can take payments directly through the CRM. Create quotes and invoices, and keep track of who has paid in the same tool that manages your contacts—all in one convenient place.
Ontraport offers the ability to build order forms, but requires you to integrate multiple systems to do so.
Raj Shah's passion for helping kids excel at math turned into a profitable business with help from Infusionsoft.
Both Infusionsoft and Ontraport offer great platforms to help businesses automate workflows and grow. But the choice should be clear—here’s why Infusionsoft outranks Ontraport: