Travel and Tourism
Devon, United Kingdom
Whether it's hiking Mount Everest or rafting the Zambezi River, Rock and Rapid Adventures utilizes technology to give every one of its clients unbeatable customer service—not to mention unforgettable experiences.
When Keith Crockford started Rock and Rapid Adventures in 2007, it consisted of three employees, who often worked 18-hour days out of an office in a cottage. While the staff was away from the office leading excursions, it was impossible to respond to the emails that came in. The company needed a system that would manage and automate marketing so staff could focus on leading trips.
Additionally, the seasonality of the industry (and the struggle of keeping staff on full-time) caused a cycle of ups and downs for Rock and Rapid whose lone marketing tactic was word-of-mouth.
“Infusionsoft has allowed us to build fans and we’re starting to see the benefits of this.”Keith Crockford, Managing Director, Rock & Rapid Adventures
To create a sense of community with their customers, Rock and Rapid uses Infusionsoft technology to ensure that customers like and trust the brand from the start, and that they can find answers to any questions. They leverage Infusionsoft’s e-commerce capabilities to collect and process trip payments, and to set up subscription plans for customers who prefer a monthly payment plan. Automating these processes makes it possible for Rock and Rapid to focus on providing great customer service, instead of being bogged down by day-to-day activities.
Rock and Rapid is using sales and marketing software to handle more customers, and automating processes that will allow them to do more with the resources available. Now that the business has a solid business foundation, Keith plans to use the staff and the technology he has to scale the business—rather than investing in additional staff.
Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder