Fitness Gear Challenges the Status Quo

TITIN has taken its weighted compression gear from a dorm room prototype to a product favored by military generals and professional sports teams. Utilizing sales and marketing technology enables TITIN to continually innovate, and inspire a movement in the fitness industry.

 
Patrick Whaley

Founder:

Patrick Whaley

TITIN Tech - Story at a glance

Industry

Fitness

In Business

Since 2011

Employees

12

Customer

2014

Location

Georgia, USA

Their Story

TITIN is showing the world that fitness gear doesn’t have to be bulky and cumbersome; their product is changing the way people train and exercise—and their customers are very passionate about that.

Business situation

TITIN began their small business journey with a CRM that was not designed for small businesses. By the time TITIN was featured on the reality television series "Shark Tank", sales were picking up—but serving all those customers with a tool that wasn't designed for small business was killing TITIN’s efficiency.

Infusionsoft in action

Like all small businesses, TITIN can't afford to overlook a single customer. TITIN manages and tracks engagement with Infusionsoft technology. Using the email broadcast feature, TITIN send promotions, product updates, and other news to the right people at the right time. Infusionsoft also enables the TITIN team to automate the tedious tasks of data entry and mining.

To save time and create repeatable processes, TITIN leverages the Campaign Builder feature to create and manage interactions personalized to every individual in the database. But TITIN didn’t have to build all of the campaigns from scratch; they downloaded ready-made campaign templates from the Infusionsoft Marketplace, where they could choose from hundreds of existing campaigns that have been tried and tested by other successful small businesses.

Result

After adopting the Infusionsoft platform, TITIN's sales and marketing processes were quickly revolutionized. Tasks that took 30 minutes in the previous CRM were reduced to mere seconds. Improved efficiency allowed the TITIN team to focus on delivering quality customer service and innovating their product.

TITIN has grown its sales 400% while reducing the time spent on sales and marketing activities.

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Infusionsoft helped the businesses above. Now see how we can help yours.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder