What is Keap? An Easy Sales and Marketing Automation Software + CRM

Easily integrate tools to simplify payments, scheduling, landing pages, and so much more, Keap’s sales and marketing automations work with your business to grow sales and save time.

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14-day free trial. No credit card required.

#1 all-in-one CRM, sales and marketing automation platform

G2's 2024 Spring Leader Small Business Badge

Rated 4.5 out of 5 based on 7 reviews on G2

  • All-in-One Solution That Supercharges Efficiency

    Keap is an amazing platform, i liked how it handles automation. It allow us to set up...

    Verified User in Computer Software

    Nov 22, 2025

  • Reliable Marketing Automation, but Overwhelming Feature Set

    Keap's marketing automation consistently provides reliable...

    Ian Bosler

    Oct 15, 2025

  • Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility

    It's intuitive to use. It's an all-in-one package. The support team is by far the most...

    Randall Unterseher

    Oct 14, 2025

  • Easy Note Management, Highly Recommended

    I appreciate how easy it was to set up Keap and how seamlessly it fits my needs. It's...

    Verified User in Leisure, Travel & Tourism

    Oct 10, 2025

Keap is built on 20 years experience working with over 200,000 entrepreneurs

Featured in

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Forbes logo

pcmag.com logo

The Wall Street Journal logo

Easy Automations

Build automations in minutes using intuitive “When/Then” templates

Easy Automations Workflow

Advanced Automations

Build endlessly customizable processes and optimize every lead with tagging, segmenting, and activity triggers.

Sales pipeline Workflow

CRM

Get our not-so-secret sauce. CRM powered by Automation saves our customers 10 hours a week on average.

CRM Workflow

Keap is a game changer!
See for yourself.

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Integrations

Seamlessly connect Keap to Gmail, Outlook, PayPal, and more. Plus our Zapier integration connects with over 2500 apps to meet any business need.

Chart of some possible integrations with Keap

Expert Coaching

Go way beyond onboarding. Keap’s Expert Coaching sets you up to succeed with winning strategies to immediately see growth.

Chart of some possible integrations with Keap

Keap combines features like:

Marketing Automation icon

Marketing Automations

Sales Automation icon

Sales Automations

CRM icon

CRM

Payments icon

Payments and Invoicing

Email Marketing icon

Email Marketing

Appointments and Scheduling icon

Appointments and scheduling

Lead Capture icon

Lead Capture

Reporting & Analytics icon

Reporting & Analytics

Mobile App icon

Mobile App

Dedicated business line icon

Dedicated business line

5 stars

What our customers are saying

Pic of Ashley Madden, Marketing Agency

“I was able to double my client base after migrating to Keap.”

Ashley Madden | Marketing Agency

Pic of Bryce Henderson, Real Estate Brokerage

“The whole software is great, it's helped me expand my business and I know it would expand yours too.”

Bryce Henderson | Real Estate Brokerage

Pic of Jillian Kendrick, Informed Marketing Solutions

“Every business needs predictable income. Keap helps with that.”

Jillian Kendrick | Informed Marketing Solutions

Pic of April Tate, Travel Agency

“I love Keap! I'm saving over 10 hours a week by using a single system to organize and grow my business.”

April Tate | Travel Agency

Keap is a game changer!
See for yourself.

Try free

Learn how it works

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Helping thousands of small businesses succeed since 2001

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