What is Infusionsoft Used For?

Chapter 01: What is Infusionsoft Used For?

Infusionsoft by Keap is software used by small businesses under 25 people to get organized so they can deliver more customized service and close more business. Specific features of the platform include [appointments](https://keap.com/features/appointments, marketing automation, the ability to build a sales pipeline, lead scoring, analytics and integrated order forms, online sales and payments.

Infusionsoft by Keap was founded by Clate Mask and brothers Scott and Eric Martineau in 2001. The company began as a start-up in Mesa, Ariz., next door to a mattress store. In 2004, Infusionsoft wrote a script to automate sales leads, which became the foundation of Infusionsoft by Keap's SaaS product range.

Less than a decade later, Infusionsoft by Keap's revenues increased 50 percent between 2011 and 2012, and by January 2013, Infusionsoft by Keap had raised $71 million in venture capital with $54 million invested by Goldman Sachs. Later that month, Infusionsoft by Keap purchased GroSocial, a social media marketing software company.

In 2014, Infusionsoft by Keap concluded its Series D funding led by Bain Capital Ventures, generating an additional $55 million. Orix Growth Capital invested another $20 million in October 2018 to help Infusionsoft by Keap accelerate product development, branding and marketing of its new, simple CRM for small businesses. In total, the company has raised over $145 million.

Company overview

Infusionsoft by Keap is based Chandler, Ariz., in a 90,000-square-foot building with a 40-yard football field in the facility’s center and a cereal bar for employees. Infusionsoft has a customer base of 30,000 businesses and 180,000 software users.The company operates additional offices in Atlanta, Ga., and San Francisco, Calif.

Infusionsoft by Keap has hosted large-scale events such as InfusionCon, attended by nearly 2,000 small business owners in 2012 and 3,000 attendees in 2014. In 2015, Infusionsoft hosted the Main Street Forum in New York City which included executives from American Express, OnDeck, Mashable, The Wall Street Journal and other companies.

ServicesInfusionsoft by Keap offers a subscription-based all-in-one integrated platform which empowers small business to pull together data points related to sales, marketing, leads, payments, customers, and more.The platform creates and hosts links and forms, executes automated campaigns and track sROIs and provides real-time customer updates for sales. Users can also manage customer databases, and includes e-commerce functionality allowing users to manage shopping carts, product pages, dynamic discounts and coupon codes.

In April 2012, Infusionsoft by Keap opened a marketplace which now integrates with more than 230 native and support apps including Outlook and Gmail, WordPress, OptinMonster, Sherpa Metrics, Booker, Zapier and Zendesk. The GroSocial system that Infusionsoft by Keap acquired in 2013 was integrated into the CRM, e-commerce and marketing automation tools to allow small businesses to use social media platforms to grow customer base.

Awards and recognitionInfusionsoft by Keap was named by Inc. as a 2013 Hire Power Awardee and ranked No. 4 in the software category with over 240 jobs created in a year. Infusionsoft was honored as an Inc. 500/5000 list of fastest growing private company seven times as of 2013. Inc. also ranked the company No. 47 on its list of Top 100 Arizona Companies and No. 44 on its list of companies in the Phoenix metro area.Goldman Sachs selected CEO Clate Mask as one of its Most Intriguing Entrepreneurs of 2013. Mask has also been recognized for his leadership and was also chosen as an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, CEO of the Year by the Phoenix Business Journal's Arizona Corporate Excellence Awards, and Business Leader of the Year by the Arizona Technology Council. Infusionsoft by Keap received the Pioneering Award at the Arizona Technology Council’s 2014 Governor’s Celebration of Innovation.

Infusionsoft by Keap is an affordable, scalable option for small businesses.

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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder