Infusionsoft is software used by small businesses under 25 people to get organized, deliver more customized service, and close more business. Specific features of the platform include appointments, marketing automation, the ability to build a sales pipeline, lead scoring, analytics, integrated order forms, and online sales and payments.
Company overviewInfusionsoft is based Chandler, Arizona, in a 90,000-square-foot building with a 40-yard football field in the facility’s center, and a cereal bar for its employees. Infusionsoft has a customer base of 30,000 businesses and 180,000 software users.The company operates additional offices in Atlanta, Ga., and San Francisco, Calif.
Infusionsoft has hosted large-scale events such as its user conference, ICON, and its certified partner conference, Partnercon. In 2015, Infusionsoft hosted the Main Street Forum in New York City which included executives from American Express, OnDeck, Mashable, Wall Street Journal, among other notable companies.
Infusionsoft was founded in 2001 by Clate Mask and brothers Scott and Eric Martineau in 2001. The trio began their startup in a small storefront space next to a mattress store in Mesa, Arizona In 2004, Infusionsoft wrote a script to automate sales leads, which became the foundation of Infusionsoft’s Software as a Service product range.
Less than a decade later, Infusionsoft’s revenue increased 50 percent between 2011 and 2012, and by January 2013, Infusionsoft had raised $71 million in venture capital, with $54 million invested by Goldman Sachs. Later that month, Infusionsoft purchased GroSocial, a social media marketing software company.
In 2014, Infusionsoft concluded its Series D funding led by Bain Capital Ventures, generating an additional $55 million. Orix Growth Capital invested another $20 million in October 2018 to help Infusionsoft accelerate product development, branding and marketing of its new, simple CRM for small businesses. In total, the company has raised over $145 million.
ServicesInfusionsoft offers a subscription-based, all-in-one business management platform that empowers small businesses to integrate all their data points related to customer information, appointments, sales, marketing, leads, payments, and more.
Users can create and host links and forms through the platform, execute automated campaigns, track social ROI, and provides real-time customer updates for sales team members. Infusionsoft also helps users manage their customer databases, and includes e-commerce functionality, allowing users to manage shopping carts, product pages, and offer discounts and coupon codes.
In April 2012, Infusionsoft opened its Marketplace, which now includes integrations with more than 230 native and support apps, including Outlook and Gmail, WordPress, OptinMonster, Sherpa Metrics, Booker, Zapier and Zendesk. Additionally, the GroSocial system Infusionsoft acquired in 2013 was also integrated into its CRM, e-commerce, and marketing automation tools, giving small businesses the power of social media to grow their customer base.
Awards and recognition
Infusionsoft was named a 2013 Hire Power Awardee by Inc. and ranked No. 4 in the software category with over 240 jobs created in a year. It was also honored as an Inc. 500/5000 list of fastest-growing private companies seven times as of 2013. Inc. also ranked the company No. 47 on its list of Top 100 Arizona Companies and No. 44 on its list of companies in the Phoenix metro area.
Goldman Sachs selected CEO Clate Mask as one of its Most Intriguing Entrepreneurs of 2013. Mask has also been recognized for his leadership and was also chosen as an Ernst & Young Entrepreneur of the Year finalist, a Top 100 Small Business Influencer by Small Business Trends, CEO of the Year by the Phoenix Business Journal's Arizona Corporate Excellence Awards, and Business Leader of the Year by the Arizona Technology Council. He was also a Phoenix Business Journal 2018 Businessperson of the Year finalist.
Infusionsoft also received the Pioneering Award at the Arizona Technology Council’s 2014 Governor’s Celebration of Innovation.
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Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.
In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”
Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.
Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.
Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.
Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.
To your success,
CEO + Co-Founder