Content Marketing: Three Success Stories

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Content Marketing: Three Success Stories

Take a deep dive on three content marketing success stories and what made them successful

Infusionsoft Content Specialist, Jeanette LeBlanc, shares three content marketing success stories and how they leveraged the content they were already using to achieve that success. You’ll learn to determine which channels are best suited for your material to increase your reach and contact list.

You’ll also learn:

  • How to leverage and repurpose content
  • Ways to implement content marketing in your follow-up strategy
  • Real life examples of small business owners finding success with content marketing and automated follow up
  • How to follow up with leads and customers by providing timely and relevant messaging

Creating valuable content

The term content marketing is frequently used in today’s digital marketing world, and its meaning can vary depending on its purpose and intended audience. At its most basic level, content marketing refers to the practice of creating information that your customers care about, and using a diverse range of formats and media to get them to pay attention to what you are offering.

While traditional marketing and advertising focuses on connecting with customers for the purpose of selling, content marketing connects with your customer to deliver valuable and relevant information in unique and non-traditional ways.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” —Content Marketing Institute

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder