Content marketing: 3 success stories

Take a deep dive on three content marketing success stories and what made them successful

Keap Content Specialist, Jeanette LeBlanc, shares three content marketing success stories and how they leveraged the content they were already using to achieve that success. You’ll learn to determine which channels are best suited for your material to increase your reach and contact list.

You’ll also learn:

• How to leverage and repurpose content
• Ways to implement content marketing in your follow-up strategy
• Real life examples of small business owners finding success with content marketing and automated follow up
• How to follow up with leads and customers by providing timely and relevant messaging

Creating valuable content

The term content marketing is frequently used in today’s digital marketing world, and its meaning can vary depending on its purpose and intended audience. At its most basic level, content marketing refers to the practice of creating information that your customers care about, and using a diverse range of formats and media to get them to pay attention to what you are offering.

While traditional marketing and advertising focuses on connecting with customers for the purpose of selling, content marketing connects with your customer to deliver valuable and relevant information in unique and non-traditional ways.

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” —Content Marketing Institute