I’m Dreaming of a Green Christmas

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I’m Dreaming of a Green Christmas

How to pull off successful holiday marketing campaigns

Adam Mertz, VP of Social Development at The Social Concept, provides a step-by-step guide on how to build your next holiday marketing campaign (one that can be refurbished and used year-round) in order to maximize your revenue. You’ll learn the basics of holiday marketing, as well as:

  • The four things your holiday campaign needs to be truly successful
  • How a solid holiday campaign can save you over 60 hours of busy work a year
  • How to setup and run this successful campaign in Infusionsoft
  • Step-by-step instructions on how to write, design, and execute the campaign from start to finish

Pacing yourself

A holiday marketing campaign will need to be ready-to-go by Thanksgiving, so it means that you’ll need to prepare it between September 25th and November 20th. This ebook will break the 8-12 hours of total work needed into weekly tasks to prevent you from getting overwhelmed. We’ve also included a checklist, so you can make sure that you’ve done everything you need to do at the right time.

The key to pulling off successful holiday marketing campaigns is NOT to do it all at once; spending a day or two straight on a campaign can be rather grueling. It’s far easier to break it up into 8 or 9 short working sessions. It prevents burnout and gives you time to check in with your sales and marketing automation vendor’s tech team in case you run into any technical issues.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder