Capturing Leads with a Successful Facebook Advertising Strategy

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Capturing Leads with a Successful Facebook Advertising Strategy

Over 900 million people sign into Facebook every day and, according to the Pew Research center, 71 percent of all online adults use
the platform.

There's a great chance that most of your potential customers are part of Facebook's massive community.

Currently, Facebook offers the most comprehensive targeting functionality of all the social platforms. This, coupled with the fact that the platform is one of the most affordable places to advertise, makes it a great place to focus your advertising efforts. That being said, running Facebook ads alone does not guarantee success. To succeed, you’ll need a strategic approach that includes eight key steps. 

In this e-book, you'll learn:

  • How to identify your target audience
  • How to create opt-in offers
  • How to optimize landing pages
  • And more!

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder