Get your Business noticed: PR Tactics

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Get your Business noticed: PR Tactics

Get equipped with tangible tactics for PR for small businesses

Infusionsoft Senior PR Manager, Laura Collins, pairs with Infusionsoft PR Specialist, Cory Fetter, to provide information on defining your PR goals so you can develop a successful, easy-to-implement PR plan. She covers the importance of PR for small businesses and how leveraging a few best practices can drive long-term success for your business’ overall marketing strategy.

You'll learn:

  • How to implement a small business PR strategy on a budget
  • Techniques for determining what’s newsworthy
  • Best practices for pitching your story to the media
  • How to get the most mileage out of your content
  • Ways to measure the success of your PR efforts

Supporting your vision and mission

The goal of PR is to establish, maintain and protect your brand’s image in the eyes of your customers, prospects, media, influencers, investors and partners. PR is about sharing your story across multiple public platforms in a way that rallies your stakeholders to believe, support and share your cause. Common PR activities can include: building relationships with media and influencers, sharing news and trends in your business and industry, creating and publishing content, winning awards and speaking at conferences and events.

We recognize that for small businesses, time and money are finite resources, and that there are never enough hours in the day. It can be a struggle to balance the day-to-day responsibilities of running a business with the strategic marketing activities that help entrepreneurs take their businesses to the next level. A lot of small businesses want to invest in PR, but don’t know where or how to begin. PR can even seem intimidating at times, but it doesn’t have to be.

A lot of bigger organizations will hire an agency, consultant, or full-time employee to build and manage a strategic PR game plan. Unfortunately, this isn’t a luxury that most small businesses can afford. So what types of PR activities can time-strapped small business owners engage in to get noticed?

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder