Got to be Real: How to Attract Leads and Win Trust with Customer Stories

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Got to be Real: How to Attract Leads and Win Trust with Customer Stories

Learn how build a real and authentic marketing campaign that connects

Infusionsoft Brand Journalist, Andrea Parker, provides insightful content on how to grab the attention of and connect with potential customers using authentic marketing. She encourages small business owners to use at their disposal the wealth of personal connections they have with their customers. You’ll learn how to:

  • Produce stories potential customers embrace
  • Get subjects excited to share their story
  • Walk through a video interview, including sample script
  • The power of third-party customer reviews, including a real-life example

Cultivating authentic content

Don’t you hate it when businesses brag while obviously trying to look like they’re not? In the age of social proof, authentic marketing is one of the most important qualities to cultivate in content marketing for small business. Customer stories — especially videos — are the new building blocks of sales and marketing. But if you’re just replacing company pitchmen and paid actors with creepily jazzed customers in your content, you’re still missing the mark.

It’s tempting to pack your promotional mix with your most remarkable and enthusiastic customer testimonials. But a mix of ordinary and extraordinary user-generated content, case studies and customer profiles is more believable and helps your content pass through today’s hypersensitive marketing hype filter.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder