8 Ways to Grow your Small Business

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8 Ways to Grow your Small Business

Discover 8 key insights on how to grow a small business

Created by SMB Group, a technology industry research, analysis and consulting firm, this e-book teaches business owners how to grow a small business by creating a strong foundation to start on. Inside, SMB gives their tips on:

  • Shortening your sales cycles to close customers quicker
  • How you can increase profitability and repeat business
  • Fine-tuning your marketing process to scale your business
  • Entering new markets to increase prospect numbers

Building a strong foundation to grow on

Small businesses come in many shapes and forms, from professional and personal services providers to retailers to manufacturing. But one thing that almost all have in common is the desire to grow revenues and increase profits. To do this, the business must attract new customers, and keep existing customers happy so that they’ll come back for more and recommend the company to others.

But connecting with both prospects and customers in a meaningful and organized way can be time consuming-especially now, when they expect more responsive and personalized offers, interactions and customer service than ever before.

To engage and retain today’s savvy customers, small businesses need an effective approach to create, nurture and convert leads, and to foster repeat business and referrals. But too often, small businesses try to grow the business with a tangle of disjointed point solutions-which are likely to get in the way of growth instead of enabling it.

Sound familiar? Then read on to learn how an automated, integrated sales and marketing process can provide the foundation your business needs to grow.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder