How to Convert Fans and Followers into Customers

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How to Convert Fans and Followers into Customers

Learn how to build a social media marketing strategy for your small business

Infusionsoft Brand Journalist, Andrea Parker, shares valuable information on creating a social media marketing strategy and how to implement that strategy to create unique social campaigns that convert. In this ebook you’ll learn:

  • Four simple ways you can create an irresistible social promo
  • The #1 reason why people will like your Facebook page—and the #1 reason they will unlike your page
  • The first five things you should do on Twitter now
  • Why mimicking a big brand's social strategy just won't work for small business

Turning likes into revenue

Social media marketing has become huge. It has become a dominating part of digital marketers’ budgets and a crucial part of small and mid-sized business’s marketing strategies. In fact, approximately 86% of marketers are actively using Facebook to promote their businesses.

The barriers to entry are tiny; any business can easily create their own Facebook page and Twitter account in a matter of about 3-4 minutes. With the introduction of affordable social media marketing tools, creating an attractively designed presence on Facebook and Twitter is easier than it’s ever been. The tricky part for businesses everywhere is creating a following that is actually meaningful in both size and relevance.

A couple hundred Twitter followers and a few hundred fans on Facebook aren’t going to produce much revenue, regardless of how “targeted” they are. You need to reach a significant number of people on Facebook in order to get anywhere, then, when you actually reach them, you need to look legit or you’re toast. You must have a solid strategy in place once you have those fans or you may as well not have them in the first place.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder