Calls to Action

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Calls to Action

Learn how to create calls to action that convert

Infusionsoft Brand Journalist, Andrea Parker, provides valuable information on making calls to action (CTAs) work for your small business. A good CTA will capture your potential customer’s attention and give them a reason to click. In addition to creating high-converting CTAs, you’ll learn:

  • The difference between a great call to action and a poor one
  • How you can use CTAs to collect lead information or turn prospects into customers
  • Which CTAs actual companies are using right now to get their customers to take action
  • The most trusted sites to find additional CTA resources

Well-placed CTAs are critical

You’ve brought potential customers to your website through a carefully crafted SEO strategy and a brilliant social media campaign, so why aren’t your leads converting? It might be possible that you have forgotten one of the most important things in marketing: asking your potential customer to do something after reading all of the great information on your website. This is when calls to action (CTA) become most critical.

While you want to give leads a good look at what your small business has to offer, you don’t want to give away too much up front, or else you might never hear from them again -- unless you’ve created a valuable, well-placed CTA.

Placing a direct, informative CTA at a critical point in your content will allow you to capture your lead’s name and contact information so that you can turn that lead into a paying customer.

In this e-book, we will discuss all you need to know about making calls to action work for your small business.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder