How to Get Started on LinkedIn

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How to Get Started on LinkedIn

Learn how to use LinkedIn with this step-by-step getting started guide

Infusionsoft Brand Journalist, June Brockmeyer, guides you through creating an effective relationship marketing strategy using social media. She will show you how to use LinkedIn and leverage it to your advantage. You’ll learn how to:

  • Create an effective relationship marketing strategy
  • Create your LinkedIn profile
  • Find people you already know
  • The difference between endorsements and recommendations

Expanding your social presence

On the LinkedIn site, there is a quick and dirty explanation of what the network is and its purpose:

“LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.”

Sounds promising right? Sites like this can help improve the relationship marketing strategy we have as entrepreneurs and small business owners.

As we know, social media sites make it very easy for us to get to a place where we’re comfortable with the basics, but as a LinkedIn newbie I still needed to get those basics down.

As I logged into my LinkedIn profile, I noticed I needed to complete a few more steps in my profile. First came making connections. The way I understood the concept of connections was to “add” people I knew to my network, sort of like one would add “friends” to Facebook and similar social sites. Although the concept was similar, LinkedIn seemed to be a bit more extensive when it came to relationship marketing.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

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To your success,
Clate Mask
CEO + Co-Founder