Market Like the Ultimate Marketers

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Market Like the Ultimate Marketers

Learn how to build a small business marketing strategy

Infusionsoft Brand Journalist, Andrea Parker, showcases The Rocket Company, which won the ICON 2013 contest for using innovative strategies and tactics to succeed in their sales and marketing. We provide real examples of The Rocket Company’s success to show you an array of proven strategies you’ll be able to implement in your small business marketing strategy. In this ebook, you’ll learn:

  • The Lifecycle Marketing strategies The Rocket Company uses to be successful
  • Tips for all seven stages from the Lifecycle
  • Why free lead magnets are a great way to attract new leads
  • How to effectively nurture leads with personalized follow-up

Making a difference

The essence of a successful small business marketing strategy is targeting a consumer need and providing an excellent solution. It is through these solutions we find new ways to do business, interact with one another, carry out our daily lives and allow our own dreams to flourish. The goal of Infusionsoft is to help small businesses succeed by giving them the solutions they need and helping to foster their growth, so that they can make a difference in the lives of their customers.

In 2010, Infusionsoft wanted to find the best of the best and launched the Ultimate
Marketer contest to see which of their customers uses their web-based sales and marketing software in the most effective and creative ways possible. Now, the contest features well over 50 entries. Applicants must fill out a lengthy application that asks for the company’s background story, software implementation process, examples of successful and creative marketing campaigns through each of the seven stages of
Lifecycle Marketing, as well as the difference Infusionsoft has made in both business and personal lives.

After reviewing the submissions for 2013, Infusionsoft’s panel of judges selected three finalists, each of which presented on-stage during ICON, Infusionsoft’s annual user conference. Conference attendees voted online and the 2013 Ultimate
Marketer Winner was announced: The Rocket Company.

Infusionsoft is now Keap. That’s weird to write, but it’s also exciting.

In 2001, trying to get Infusionsoft off the ground, there were many times when I wanted to quit. I’ll never forget my wife, after two years of struggling to survive, hugging me and saying, “Keep going.”

Over the last two years, we’ve talked with thousands of small business owners to get a deeper understanding of their unique challenges in today’s market. We learned that it’s harder than ever to succeed in small business. Customers expect more. On-demand is the rule. There’s no shortage of platforms on which to complain. A failed job or two can be damaging to your business.

Keap is our signal to the world—and to ourselves—that it’s time to make it easier to succeed. We’re on a mission to simplify growth for millions of small businesses. Our new name is a nod to the tenacity of the small business owner and encompasses everything we know to be true when it comes to success: keep going, keep serving, keep growing.

Along with a new name, we’ve expanded to two products. Keap, our newest product, is smart client management software that helps service businesses progress leads to satisfied clients. Infusionsoft by Keap is powerful CRM and sales and marketing automation software for advanced business needs.

Both are designed to make it easier than ever for more small businesses to get organized so they can deliver great service and close more business.

Clate Mask signature

To your success,
Clate Mask
CEO + Co-Founder